We've got a great episode for you today.

We have someone very, very interesting with some very, very interesting data.

Yeah, I'm back.

This is not Blake, isn't that what I'm talking about.

This is Cyril Nigg from Reverb.com and here to tell us all the dirty secrets about the guitar pedaling guitar gear industry. Welcome, Cyril. What's up, guys? Hello. How you doing? Doing great. I'm excited to be on the podcast. I'm a big fan, I have to say. Uh-oh. That means he's heard us. Oh, no. us. Usually when people are fans and they come on, then they're disappointed.

So usually, like, ah, that's how it is?

I was expecting so much more.

Yeah.

It really is just a bunch of dudes being dorks.

It seems so much more professional when I listen, but it's not.

So I get it.

So tell us about like your, you're kind of your position at Reaver.

I know you're doing a lot of data and analytics and stuff, but what's, what's kind of like your position, I guess?

Yeah, so I lead the analytics and data science team at reverb, and you know, I really have to

say it's my dream job.

It combines, you know, two of my passions, you know, of drawing insights from data and music

gear, as, you know, everyone here on the podcast probably does too.

So, you know, what does that mean?

We're really developing different, you know,

like statistical models that power things like our price guide and the price index,

you know, working on things like our recommended or systems to help people discover new gear

and really empowering the insights and reporting for the company.

...