573. This is Why You're Not Making Sales in Your Product Business
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 1 April 2024
⏱️ 57 minutes
🧾️ Download transcript
Summary
There are four foundational pieces of product-based businesses that I see people skip over all the time. If you’re struggling to make sales, chances are you’ve skipped one of them. In this episode, I discuss each one and why they are so important to have to grow your business.
They are: Nail your niche, nail your brand, nail your price and offer and nail your marketing across channels. There’s a lot that goes into each one, but don’t worry, I cover it all.
A lot of times these get skipped because they feel fuzzy, unclear, or even uncomfortable. Listen to this episode to get the clarity you need to achieve your business breakthrough and don’t forget to join us inside of Stand Out Society now!
Resources:
- We’re launching a brand new program! ‘Stand Out Society’ is an 8-week program for product businesses looking for their breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. Plus Jacqueline is teaching it LIVE during this founding round only, so be sure to sign up for Stand Out Society today.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
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Transcript
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| 0:00.0 | That's the same thing that you have to think about when you're thinking about your business and that there's a brand, right? |
| 0:04.4 | When you're asking, why are they going to buy my jewelry and not someone else's? |
| 0:08.2 | Why are they going to buy my art and not someone else's? |
| 0:10.8 | Not only is it the visual appeal that they like like but it's also what you've built |
| 0:14.0 | around it with the messaging. |
| 0:20.0 | Hi, I'm Jacqueline Snyder and this is the Product Boss Podcast. |
| 0:24.3 | I've helped launch and grow thousands of product-based businesses, |
| 0:27.9 | even one of my own. |
| 0:29.5 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:34.0 | Whether they are makers, manufacturers, artists, or food and beverage businesses, I have |
| 0:39.1 | spent so many hours studying it all. I've discovered what makes them successful. What are mistakes |
| 0:45.4 | they could avoid? How did they turn an idea into successful business and what |
| 0:50.0 | are strategies they have used to make more sales and be discovered by more customers. |
| 0:55.6 | This is what this show is all about. |
| 0:58.0 | Whether you're just starting out or you're looking to become a million dollar product |
| 1:01.2 | boss, I'm here to give you the permission to chase your dreams |
| 1:04.4 | no matter how big or small all you need is the right mindset a little courage strategy |
| 1:10.6 | and support and you too can be the next million dollar product boss. |
| 1:15.0 | Let's do this. |
| 1:17.0 | Hey hey product boss so I know that girls Hey Hey |
| 1:23.0 | Hey Product Boss, so I know that growing a product-based business can be tough |
| 1:26.6 | especially when you're wearing all of the hats and maybe even making |
... |
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