573. The Simple ‘Scaling Formula’ I Learned From Hormozi To Go From $100k → $800k/mo

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 23 September 2024

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

So much of your business comes down to math and when this finally clicks, it becomes a lot less nebulous and more fun. In today's episode, I will breakdown a simple scaling formula (might take 2-3 listens to fully absorb with audio or check out our Youtube for a visual) so you understand the key metrics of your business and which ones will help you scale.

Time Stamps:

(0:10) Growth and Avoid Getting Stuck

(0:30) When We First Encountered This

(2:00) Breaking Down The Math

(4:18) Lifetime Value

(8:10) 10 to 15 New Clients

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

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0:00.0	Math can reveal what we need to do to scale and often allows us to understand how much more
0:05.3	important retention is than acquisition. Acquiring customers is extremely hard. It's expensive.
0:10.3	It adds a lot of strain to the business. We should want to build a lean business that makes
0:14.5	more money with fewer clients because this is how you can build a business that creates the best
0:18.5	results into which your clients will bring you clients.
0:23.0	Hey everybody. Welcome back to the fitness business podcast. Jordan here. Really excited to share with you
0:27.3	guys today some simple math that will create massive clarity in understanding what you need to do in your
0:32.1	business to grow it and at what point will your business get stuck. So I'm going to share this
0:37.3	framework, this formula with you. And if you guys just stick with me in stuck? So I'm gonna share this framework,
0:38.0	this formula with you,
0:39.0	and if you guys just stick with me in this episode,
0:41.9	understanding just this math
0:43.8	will literally unlock the secrets
0:45.8	to infinitely scaling your business
0:47.4	or at least understanding why the business isn't scaling.
0:50.7	So I first discovered this when we were actually working
0:53.5	with Alex and Layla Hermose.
0:55.1	We were one of their early acquisition partners. And we were asking Layla the question,
0:59.4	hey, did you ever expect Jim Launch to grow as big as it did? And she said, actually, yeah,
1:03.4	because I just knew the math. And I thought that was super interesting. We asked her to unpack.
1:08.5	And what we discovered was they understood this formula.
1:11.9	So they knew that gym launch would grow up to $30 million a year as long as they just kept going
	...

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