573: Building a $74M a Year Beauty & Community Empire | Trinny Woodall

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 18 July 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Trinny Woodall, founder of Trinny London, shares how she turned her mission to help women feel confident into a multi-million dollar global beauty brand. She reveals: • Why she focused on the overlooked 35+ market and won their loyalty • How she started with just £150,000 and her own wardrobe to fund the dream • The retention-first strategy behind Trinny London’s explosive growth • How the Trinny Tribe community drives word of mouth and deep trust • Her honest take on raising capital vs. bootstrapping—and how to protect your vision • The future of beauty retail, DTC, and the AI-powered personalization fueling their expansion If you're building a community-led brand or want to grow with purpose and authenticity—this episode is packed with practical takeaways. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠ Connect With Trinny Woodall Website → ⁠⁠Click Here Instagram → ⁠⁠ Click Here Trinny's Instagram → Click Here Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠Click here

Transcript

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0:00.0	Hey Founder Fam, I want to talk to you about something super exciting. We're officially partnered with Omniscend, the email marketing and SMS platform built specifically for e-commerce founders. We've been recommending OmnisCent to Founder students for a while now because it just works. Whether you're launching your first store or you're scaling the seven figures, it really helps you automate your marketing and get real results.
0:24.0	Did you know on average, Omnysend customers make $68 for every $1 they spend, which is an insanely good return on investment.
0:32.6	And because you're part of the founder community, you get 50% off your first three months with the code Founder 50.
0:39.3	Just head to Omnisend.com forward slash founder without the E to get started.
0:45.0	All right.
0:45.9	Now let's jump back into the show.
0:49.3	Hey Founder fam, welcome back to another episode of the Founder podcast.
0:54.0	Today we have our second interview
0:55.7	with the one and only Trinny Woodall. She's the TV icon turned beauty founder in what was her
1:01.9	second interview with her. So after two decades on screen with What Not to Wear, she sold her
1:07.6	designer wardrobe and launched Trinney London. She had no money left and at 53,
1:14.0	she launched this incredible brand. Today, it's a $74 million US a year brand with stores
1:21.2	across the UK, US, Europe and Australia shipping to 170 countries. This brand and what she's doing is incredible.
1:30.5	So in this episode, we're going to unpack how she built it all, bootstrapping, scaling,
1:34.6	and showing up online and how to build product and community with zero fluff. Let's dive in.
1:40.1	Hear the stories. Learn the proven methods and accelerate your growth and future through
1:45.8	entrepreneurship. Welcome to the founder podcast with Nathan Chan.
1:53.7	Trinney, thanks so much for taking the time round two. Good to be back here. So the first question
1:59.5	that I ask everyone that comes on, for those are not familiar with who you are in Trinney, London, how did you get your job, OK, how did you find yourself doing the work you're doing today?
2:09.0	I got my job because I started a business and I employed myself.
2:13.2	But I knew that I wanted to get back in D.C. I'd done it before when it was not even D.C., I'd just call it online in 99.
2:20.5	I think we spoke about that, about challenges, the starting business, what you learned from a failure.
	...

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