572: (Solo) How to Build a Brand That’s Uncopyable: Even If Your Idea Gets Stolen

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 11 July 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Worried someone’s going to steal your business idea? You’re not alone — and you’re not powerless. In this short episode, I’m sharing exactly what to do when copycats come for your product — because they will. I’ll break down why fear of being copied holds so many founders back, how I learned this lesson the hard way, and the real strategies that protect what actually matters: your brand, your story, and your unfair advantages. Here’s what you’ll take away: • Why you can’t stop people copying your product — and why that’s okay • The protection steps you should take once you have traction • How to make your brand, community, and story impossible to replicate If you’re ready to launch with confidence — and stay ahead of copycats for good — this bite-sized episode is for you. This is a brand new solo series I’m testing, and I’d love your feedback. Love it or hate it, you can email me directly at [email protected] which your thoughts and feedback — I read every reply. Hope you enjoy it. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠Click here

Transcript

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0:00.0	Hey Founder Fam, I want to talk to you about something super exciting. We're officially partnered with Omniscend, the email marketing and SMS platform built specifically for e-commerce founders. We've been recommending OmnisCent to Founder students for a while now because it just works. Whether you're launching your first store or you're scaling the seven figures, it really helps you automate your marketing and get real results.
0:24.0	Did you know on average, Omnysend customers make $68 for every $1 they spend, which is an insanely good return on investment.
0:32.6	And because you're part of the founder community, you get 50% off your first three months with the code Founder 50.
0:39.3	Just head to Omnicend.com forward slash founder without the E to get started.
0:45.0	All right.
0:45.9	Now let's jump back into the show.
0:49.0	Hello and welcome to another episode of the founder podcast.
0:53.7	Now, this one, we're shaking things up, guys.
0:56.5	It's going to be just me today.
0:59.5	And this is part of a new, you know, 10, 15 minute founder to founder series where we're
1:05.0	really going to test out this new format where I have been building founder for over 12
1:10.6	years now. And I want to share with you what I'm
1:14.3	finding is working, what I'm finding is not working. I have a wealth of experience, building
1:19.0	founder, building e-commerce brands, the exceptional founders that I get to speak to on and offline,
1:24.9	these conversations you hear. I want to start doing more solo episodes.
1:29.0	So these are going to be short solo episodes with what's been on my mind as a founder,
1:33.5	what I'd wish I'd known earlier, and just the things that I'm learning on my journey.
1:38.7	Hear the stories.
1:40.2	Learn the proven methods and accelerate your growth and future through entrepreneurship.
1:46.0	Welcome to the founder podcast with Nathan Chan.
1:52.4	So this is a new format we're testing and I want to make this super valuable for you and I want to make it real.
1:57.8	And for that reason, I'm going to give my email.
	...

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