meta_pixel
Tapesearch Logo
Log in
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

572: Why I Didn't Write a Business Book

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 8 June 2022

⏱️ 32 minutes

🧾️ Download transcript

Summary

When I started writing my book, How Are You, Really? it wasn't the traditional way. I didn't follow the rules. I started my book with a Google Doc titled “I'm going to write a book”. Before an agent, before a proposal, before a book deal… I just started writing. In this episode of the Goal Digger Podcast, I wanted to give you an off the cuff discussion of why I didn’t write a book about business despite having been an entrepreneur for the last 10 years (and counting). I haven’t done an episode like this in a while – just me, a microphone, and a few notes sharing a behind the scenes look at easily one of my biggest projects to date. ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/notbusiness

Transcript

Click on a timestamp to play from that location

0:00.0

I am an entrepreneur and a mother and a wife and a friend and a sister and a dreamer

0:10.0

and someone who desires rest.

0:12.0

I am all of those things.

0:14.0

Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing, numbers,

0:20.0

and helping you to navigate both the messy and the magical seasons of this thing called life.

0:24.0

I'm a small town mama who took a $300 camera, grew a successful photo biz, and now I work from home

0:30.0

and run a 7 figure online business.

0:32.0

I teach you the tried and true secrets to building a career you adore.

0:36.0

Shia away from the real talk? No way. Money, hardship, growth, loss, and marketing are all topics we discuss here.

0:42.0

Think of this as your one stop shop for happy hour with a gal pal mixed with business school.

0:47.0

Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn.

0:52.0

This is the Gold Digger Podcast.

0:54.0

I almost wrote a business book and I'm actually so grateful that I didn't.

1:00.0

Now this might surprise you coming from the host of the Gold Digger Podcast, the number one marketing podcast in the country.

1:06.0

But I'm really, really grateful that my book, How Are You Really, is not a business book.

1:13.0

And here's the craziest part. It almost was one.

1:16.0

The other day I was in the car we were driving to my parents house and drew and I were talking about all the random things under the sun.

1:23.0

And I said something to them that I think really surprised him. I said I am so thankful that I didn't write a business book.

1:31.0

And the book writing process is crazy and we're going to talk about it today.

1:36.0

But I started this project nearly two years ago.

1:40.0

And when I first wrote my manuscript, it was all about business.

1:46.0

And you know me, I love business. I love marketing. I love strategy. I love all of these things.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.