Hi, this is Greg Kielstrom. Welcome to the Agile World Podcast, where we discuss customer

experience, employee experience, and transformation in an agile age.

The Agile World Podcast is brought to you by tech systems an industry leader in

full-stack technology services talent services and real-world

application for more information go to tech systems.com. To read more about the topics

discussed on this show you can go to my website at the agile.world and read my

latest articles or get a copy of my latest book,

the center of experience, a blueprint for creating an experience-led organization,

now available on Amazon and other retailers.

My name is Greg Kielstrom and I'm the host of the Agile World Podcast. Today we're going to talk about

branding and how it relates to both customer and employee experience. Branding can be a lot of things

to your audiences.

It's not only how you communicate visually and through words with your customers and employees,

but it also encapsulates your mission and values.

These values are increasingly important to both consumers and employees

as there is an increasing amount of choices available. A key differentiator for many is the experience they have with your brand, whether that's the customer

experience or the employee experience.

How experience and branding ties together can have critical impacts on the business. To help me discuss this topic,

I'd like to welcome Franz Mayhew,

global marketing director at Kimberly Clark,

and a pioneer in employer-branding.

First, why don't you tell me a little bit about what you do at Kimberly Clark?

...