57. The Perfume with a 200,000-person-long Waitlist (w/ PHLUR Re-Founder Chriselle Lim!)
Perfume Room
Emma Vernon
4.9 • 619 Ratings
🗓️ 5 July 2022
⏱️ 45 minutes
🧾️ Download transcript
Summary
CHRISELLE LIM(!), Phlur Re-Founder, Bümo Co-Founder, mother, mega-influencer, Creative Director, and Rich Mom to 2.8M doting fans is in the Perfume Room today!! We discuss Missing Person—the Internet’s most wanted perfume (and its 200,000-person-long waitlist), the secret to great PR, the re-brand/launch/birth of both Chriselle and Phlur, and of course, Chriselle’s *Single* Rich Mom era—including her sexiest photoshoot yet 😏
FRAGS MENTIONED:
Tocca Stella, Britney Spears Curious, Marissa Zappas Annabel’s Birthday Cake, Hanae Mori Butterfly EDT, Phlur: Apricot Privée, Missing Person, Not Your Baby, Phloria, Lost Cause, Ameline; Juicy Couture Viva La Juicy, Clinique Happy, CK One, Phlur: Missing Person, Not Your Baby
FOLLOW: @chrisellelim @phlur
SHOP: phlur.com
10% off LuckyScent purchases: 'pr10'
Transcript
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| 0:00.0 | Welcome to the perfume room. |
| 0:12.9 | In another edition of things I find in my mom's bathroom, my scent of the day today is a solid perfume. |
| 0:18.0 | I am wearing Toka Stella. |
| 0:19.9 | Now, this one might be a little bit past |
| 0:21.3 | its prime because this was a fragrance that I wore in high school. So we're talking in 2006, 2007, |
| 0:26.3 | 2008. And I'm pretty sure that this was a scent that I gifted my mom for Mother's Day thinking |
| 0:31.4 | that she would like it too. Of course, I found it in the back of her medicine cabinet. So, |
| 0:35.5 | you know, this is the struggle with my mom in fragrance, as you guys have heard in even last week's episode. Anyway, I found it in her bathroom. It felt like a trip down memory lane. And I need to say, I know I'm not the first to say it, but let's acknowledge the elephant in the room. There is a striking similarity between Toka Stella and curious by Britney Spears. |
| 0:56.1 | Anyway, I asked Felipe what he thought of this scent, as it is one of my OG favorites, and he was |
| 1:00.8 | not particularly a fan. He didn't dislike it, but he kind of made a face. What he is obsessed with, |
| 1:05.3 | though, that I have been wearing all weekend because I'm coming off the heels of the Marissa Zappas |
| 1:09.9 | theme, June smell |
| 1:10.9 | club is Annabelle's birthday cake. |
| 1:12.8 | He cannot stop complimenting me. |
| 1:14.8 | He is asking to smell my wrists. |
| 1:16.2 | And I find that he likes a lot of perfumes I wear, but the two that I get the most compliments |
| 1:21.0 | from him are Annabelle's birthday cake and Hanamori Butterfly. |
| 1:25.4 | So I guess this only further supports the internet's hypothesis |
| 1:28.4 | that tried and true very sweet gourmand fragrances are indeed the real aphrodisiacs. And you know |
| 1:35.8 | that incredibly sweet gourmand's is not my go-to category, but I feel like these are both |
| 1:41.5 | pleasant exceptions to the rule. Somehow they are that. |
| 1:44.3 | They are so edible. |
... |
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