#57: Is Word-of-Mouth Marketing Dead?
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 31 January 2022
⏱️ 21 minutes
🧾️ Download transcript
Summary
Customers are buying your product. They're loving it. ... Then what? As a business, is your job done now? We'll go ahead and give you the answer. If you're not equipping your customers to share about your products after they buy, you're leaving a ton of money on the table.
In this episode, Donald Miller coaches Connor Meakin, founder of Blue Bird Provisions, on how to create marketing that gives your customers everything they need to share about your product, turning them into a sales force for your company. If you thought word-of-mouth marketing was dead, lean in and listen to this episode.
If you think of your business like an airplane, this coaching conversation is all about your right and left engines, your marketing and sales, and after today you will know how to build and implement your marketing so it's not only captivating but moves your customers to spread the word!
Go to BlueBirdProvisions.co and use Promo Code "don" for 15% off your next purchase.
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Are you stuck trying to grow your amazing business everyone should know about? We can help! Go to BusinessMadeSimple.com/Podcast, share what's been keeping you up at night when it comes to growing your business, and you could be a guest on a future episode. If selected, Donald Miller will coach you during a podcast taping to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today!
If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment, and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it.
Every week on the Business Made Simple Podcast we help you build your business like an airplane so you can fly it far and fast.
Transcript
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| 0:00.0 | Welcome to the Business Made Simple Podcast where we coach you to build your business like |
| 0:06.2 | an airplane. |
| 0:07.2 | The cockpit is your leadership, the body is your overhead, the right engine is your marketing, |
| 0:11.5 | the left engine is your sales, the wings are your products, and the fuel tanks are your |
| 0:15.6 | cash flow. |
| 0:16.7 | If you build the six parts of your business correctly, it will fly far and fast. |
| 0:20.6 | I promise. |
| 0:22.2 | Every week we help a business owner just like you optimize their airplane, I'm your host |
| 0:27.2 | Donald Miller. |
| 0:28.5 | Today we're going to talk about the right and left engine a little bit, but we're |
| 0:31.8 | not going to talk about how you should spend your marketing dollars, what your sales team |
| 0:35.2 | should do. |
| 0:36.2 | We're going to talk about converting your customers into a sales force. |
| 0:41.8 | It's the people paying you for the product who actually become your sales team. |
| 0:48.1 | How do you do it? |
| 0:49.1 | Well today we're going to talk to Conor Meak and he's the founder of Blue Bird Provisions |
| 0:53.6 | North America's fastest growing bone broth brand. |
| 0:57.7 | Conor's already pretty successful body needs is some sort of strategy, some sort of messaging |
| 1:04.3 | that he can repeat to his customers to get them to repeat those messages to their friends |
| 1:10.9 | so he sells more bone broth. |
| 1:13.2 | If you are struggling to increase your word of mouth, if your customers are buying your |
| 1:17.0 | product, loving your product, and then not talking about your product, we need to change |
... |
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