#57: Find Your ‘What’ with Steve Olsher
JAYSON WALLER UNLEASHED
Jayson Waller
4.4 • 649 Ratings
🗓️ 14 January 2021
⏱️ 50 minutes
🧾️ Download transcript
Summary
Today on the show we are chatting with Steve Olsher, founder and editor-in-chief of Podcast Magazine, award-winning author, and founder of the Reinvention Workshop. Steve was an early adopter of podcasting, starting his first show back in 2009. Steve has created several multi-million dollar businesses in his life and he’s the New York Times Bestselling author of, What is Your What?
Steve and Jayson talk about using the 3 pieces of the puzzle to figure out what you can pursue, and how; we talk about figuring out what conversation you most want to be a part of, and we discuss how the only way to fail in life is by not trying.
Jayson and Steve also touch on jiu-jitsu and how the sport of mixed martial arts has evolved over the years.
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Mentioned in the Episode:
Podcast Magazine: https://podcastmagazine.com/
Steve’s Book, What is Your What: https://whatisyourwhat.com/
Steve’s Website: https://steveolsher.com/
To get a free Lifetime subscription to Podcast Magazine, head here: https://podcastmagazine.com/free
Timestamps:
1:33 - Childhood Impact on Becoming an Entrepreneur
3:51 - Being Pushed Into Succeeding
6:19 - Letting the What Find You
10:26 - Magician in Enrolling People
11:47 - What Inspired Steve to Continue Podcasting
14:05 - Creating the Podcast Magazine
20:23 - Marketing Your Show on Podcast Magazine
24:30 - Staff at Podcast Magazine
26:55 - Virtual New Media Summit
30:03 - Overcoming Adversity
35:48 - What is Steve’s What?
39:17 - Jiu-Jitsu
43:50 - Evolution of UFC
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Transcript
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| 0:00.0 | Jason Waller here, True Underdog podcast and YouTube channel. |
| 0:03.8 | Listen, make sure you subscribe today. |
| 0:05.7 | You can go to IHeartRadio, Spotify, Apple Podcast. |
| 0:09.4 | You can go to our YouTube channel, True Underdog, or you can visit trueunderdog.com and subscribe to all of it. |
| 0:15.1 | Damn, bam, true underdog. |
| 0:18.3 | Bam, bam, unleash the power with him. |
| 0:21.4 | Damn, damn. |
| 0:22.4 | Jason Waller here, |
| 0:27.8 | True underdog podcast. |
| 0:30.1 | Today we're speaking with Steve Ulscher, |
| 0:32.9 | entrepreneur, author, |
| 0:34.2 | international keynote speaker and podcast host. |
| 0:37.4 | Steve is the founder of podcast magazine, the original chairman and founder of liquor.com, |
| 0:42.2 | and podcast hosts himself of Reinvention Radio and Beyond Eight Figures. |
| 0:47.4 | If that wasn't enough, he also hosts New Media Summit every year. |
| 0:50.8 | Steve's been featured on the cover of four, I mean, of a founder magazine. He |
| 0:56.0 | appeared on ABC, CNN, the Huffington Post, and Fox, and has been on over 300 radio shows. But more |
| 1:02.4 | importantly, he's the author of What Is Your What? Here today to help us all find out what in life. |
| 1:08.9 | Steve, thanks for coming on the show. How are you doing? |
| 1:12.0 | Good, man. Appreciate you having me. Good, good. So you grew up pretty humble beginnings in Illinois. |
| 1:17.0 | I have a house in Michigan so I can relate to the horrible weather. I'm sure you grew up with. |
| 1:21.1 | But your parents divorced when you were around seven. You started working a job around 10. |
... |
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