What's going on everybody? It's episode 569 of the Genius Life. Let's go.

What's going on, everybody? The Genius Life. The Genius Life.

What's going on, everybody? I'm your host, Max Lugavir, and welcome back to The Genius Life, a show where we cut through the noise to get to what actually moves the needle.

Today, we're diving into one of the most important and increasingly misunderstood topics in modern health. Fertility. Rates are falling.

Sperm counts are dropping. More couples than ever are struggling to conceive and most are being

told to just try for a year before anyone looks under the hood. Meanwhile, we're living in a world

of ultra-processed food, chronic stress, poor sleep, and environmental exposures that our biology

simply didn't evolve for.

So what's really going on? Well, in this episode, I'm joined by Natalie Crawford. She's a board

certified reproductive endocrinologist and author of the fertility formula. We unpack what actually

matters when it comes to getting and staying pregnant from metabolic health and insulin

resistance to sperm quality, environmental toxins, and the often overlooked role of lifestyle.

We also get into why fertility may be one of the earliest warning signs of overall health,

how modern life is quietly working against reproduction, and what most couples aren't being

told before trying to conceive.

This was a wide-ranging and at times eye-opening conversation, whether you are actively trying to conceive, planning for the future, or just want to understand how your daily choices affect your long-term health. There's a lot here for you. So listen all the way through to the end. You're not going to want to miss a beat. And as always, don't forget to share this episode with friends and loved ones that you think may benefit from it. And now with all that out of the way, here's episode 569. Let's rock. Dr. Natalie Crawford,

welcome to the show. How you doing? Thanks so much for having me. I'm good. It's so fun. I'm excited

to talk about all things, fertility to celebrate your new book. It's a big topic. Headline from numerous publications that I saw that have gone seemingly viral. The U.S. fertility rate dropped to another record low in 2025. What do you think is going on? I think there's two things going on. One is that we have a rise in infertility. It's definitely getting harder to get pregnant.

But the second is it's not really a social climate where a lot of people are ready to get

pregnant, whether it's economics, whether it's relationship status. We see more people delaying

having a family. Women are getting pregnant at older ages. We know it gets harder to conceive

as you get older. But we can't disacknowledge the fact that the world is more inflammatory. We have more toxins in our environment.

...