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The How of Business - How to start, run, grow and exit a small business.

569 – Big Rocks

The How of Business - How to start, run, grow and exit a small business.

Henry Lopez, Levante Business Group

Entrepreneurship, Business

4.7522 Ratings

🗓️ 9 June 2025

⏱️ 14 minutes

🧾️ Download transcript

Summary

Big Rocks - a prioritization and time management technique for small business owners.

Show Notes Page: https://www.thehowofbusiness.com/569-big-rocks/

If you're always busy but still not making meaningful progress, this episode is for you. Henry Lopez introduces the "Big Rocks" method made famous by Stephen Covey, helping small business owners and entrepreneurs shift from reactive to purposeful weekly planning.

This isn't about doing more - it's about doing what matters most."

"The key is not to prioritize what's on your schedule, but to schedule your priorities." - Steven Covey

You'll learn:

What Big Rocks really are—and how they differ from to-do lists.

How to define 2 to 5 meaningful tasks (Big Rocks) that will actually move your business forward each week.

Common mistakes to avoid (like creating Big Rocks that are too vague or too big).

How to integrate this method with time blocking for maximum impact on your small business.

Simple tools and tips to build your weekly planning habit.

Whether you're managing a growing team or juggling solo responsibilities, this framework can help you reclaim focus and make consistent progress on what matters most.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Transcript

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0:00.0

Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start,

0:05.9

run, and grow your small business. And now, here is your host.

0:11.9

This is Henry Lopez and welcome to the How of Business podcast. On this episode, I'm going to

0:17.0

highlight and introduce, for those of you who maybe are not familiar with it,

0:21.1

a very powerful time management concepts called Big Rocks. If you've ever felt like you're

0:26.7

always busy and not making meaningful progress, you're always working your to-do list,

0:31.5

then I think this episode might help. This is one component of time management techniques that

0:36.4

I think combined can help us as small

0:38.5

business owners be that much more effective and productive and efficient and actually grow

0:44.3

a small business to be profitable and allow us that freedom of time that I think is so important

0:49.8

for us as small business owners.

0:52.2

Learning how to identify, in this case, what I'm looking at as

0:55.9

weekly big rocks will definitely help you get to what matters most because you're going to be

1:01.8

purposeful about what you work on next or certainly what you focus on and allocate time to

1:07.4

on a weekly basis and not just what's next on your list so that you don't end up at the

1:12.2

end of the week feeling like you were busy extremely busy exhausted overwhelmed but did you make

1:18.4

any progress on the most important things that you move the needle that you really work on

1:22.8

the things that move the business forward or that solve the big problems, that's the big question. And often we

1:29.2

come to business ownership by being great task managers, by being people that get everything done

1:36.1

on the list. The reality is, though, that the small business owners for most of us, there's a lot of

1:40.4

chaos. And we could work seven days a week, 24 hours a day and not get through the

1:44.9

entire to-do list. There's always something getting added to the to-do list, not to mention

...

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