565: From 3rd Grade Teacher to Beauty CEO: How Supergoop! Built a $700M Brand From ZERO! | Holly Thaggard (Best of Foundr) [VIDEO]

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 23 May 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

✅ Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠Click Here⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠Click Here⁠⁠⁠ ✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠Click Here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠your.omnisend.com/foundr⁠ to get started. What You’ll Learn in This Episode In this episode, Holly Thaggard, founder of Supergoop!, shares how she redefined the sunscreen category and built a globally recognized $700M brand from the ground up. She reveals: ✅ The heartbreaking moment that inspired her SPF obsession ✅ How she created the world’s first chemical sunscreen without oxybenzone ✅ Her failed school program—and why it led to retail success ✅ The crazy story of how she landed in Sephora thanks to Burt’s Bees’ founder ✅ How she brought Maria Sharapova on as an investor ✅ The gritty truth behind long-term brand-building (including selling harp gigs to fund inventory) If you’ve ever dreamed of building a brand from scratch with zero industry experience, this episode is a goldmine of vision, hustle, and heart. 📩 How We Can Help You Scale Your Business Faster 🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+? Start your $1 trial today → ⁠⁠⁠⁠Click Here⁠⁠⁠⁠ 💡 Prefer a custom roadmap and 1-on-1 coaching? → Starting from scratch? → ⁠⁠⁠⁠Apply here⁠⁠⁠⁠ → Already have a store? → ⁠⁠⁠⁠Apply here⁠⁠⁠⁠ 🔗 Connect With Nathan Chan 📸 ⁠⁠⁠Instagram⁠⁠⁠ 💼 ⁠⁠⁠LinkedIn⁠⁠⁠ 🔗 Connect With Holly Thaggard & Supergoop! 📸 Holly’s Instagram 🌍 Supergoop! Website 📸 Supergoop! Instagram 🎯 Follow Foundr for More Business Growth Strategies 📺 ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ 🌍 ⁠⁠⁠⁠Website⁠⁠⁠⁠ 📸 ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ 📘 ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ 💼 ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ 🎙️ ⁠⁠⁠⁠Podcast⁠

Transcript

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0:00.0	Don't get into the beauty industry because you have a following on Instagram and you want to sell something and beauty is fun.
0:08.2	If you're going to build something sustainable and long lasting and scalable, I think you have to have a real clear, game changing, innovative idea that's going to make this world a better place.
0:20.4	If you have that, do what every entrepreneur and founder has to do, which is have grit,
0:25.6	because that is definitely the most important part of the last 18 years of my life.
0:30.4	Holly Thaggart is the founder of Supergroup.
0:32.5	The $700 million skincare brand that redefined sunscreen.
0:36.0	What started as a mission to make SPF accessible in schools has grown into a global powerhouse stocked in sephore backed by blackstone and worn by celebrities and athletes worldwide solving a problem that the customer didn't know existed what are you mean by that we had to educate first and we spent quite a few years talking about YSPF before we could even talk about
0:55.4	why Super Goot because people didn't feel like they needed to be wearing sunscreen every single
0:59.7	day. You know, I was a teacher. Make the world a better place. My dad's advice. Don't do things
1:04.2	that have been done before. All of these kind of checked the boxes on what I felt was going to be
1:09.6	the real foundation for this brand.
1:12.5	When you're building truly wonderful things, you have to be ready for the journey.
1:16.2	You have to be ready for being completely inspired by those little wins along the way.
1:23.7	Hear the stories. Learn the proven methods and accelerate your growth and future through
1:29.8	entrepreneurship welcome to the founder podcast with nathan chan thank you so much for taking
1:38.9	the time to speak with me today holly the first question that i ask everyone that comes on is, how did you get your
1:45.6	job, aka how did you find yourself doing the work you're doing today? Oh, well, thank you for having me.
1:51.1	I'm excited to be here and talk all things, super goop and entrepreneurship and founder stories,
1:56.8	some of my favorite topics. And, you know, the truth is I've always loved to create. I've always
2:03.9	love to build. My parents are both entrepreneurs. And I thought, though, out of college, I wanted to be a
2:10.8	school teacher. So it was actually doing a very different job. And it was very short one year in the third grade school classroom.
2:21.8	And I guess if I could tell myself something now, it would be that, you know, I'm still teaching.
	...

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