564: From $0 to $100,000 a Day Selling Neckties | Fameez Haroon

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 16 May 2025

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠your.omnisend.com/foundr⁠ to get started. ✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠Click Here⁠⁠⁠ ✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠Click Here⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠Click Here⁠⁠⁠ What You’ll Learn in This Episode In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding. He shares: ✅ How they built OTAA from $2,000 and zero fashion experience ✅ The customer pain point that sparked the brand idea ✅ Their scrappy PR hustle that led to a $4K launch and 400K+ customers ✅ Why investing in branded content (even when everyone said not to) paid off ✅ How they scaled their Facebook Ads to 6-figures/month profitably ✅ The mental game of entrepreneurship—and learning to tolerate pain If you’re struggling with traction, brand-building, or growing on a limited budget—this episode is a masterclass in creativity, resilience, and long-term thinking. 📩 How We Can Help You Scale Your Business Faster 🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+? Start your $1 trial today → ⁠⁠⁠Click Here⁠⁠⁠ 💡 Prefer a custom roadmap and 1-on-1 coaching? → Starting from scratch? → ⁠⁠⁠Apply here⁠⁠⁠ → Already have a store? → ⁠⁠⁠Apply here⁠⁠⁠ 🔗 Connect With Nathan Chan 📸 ⁠⁠Instagram⁠⁠ 💼 ⁠⁠LinkedIn⁠⁠ 🔗 Connect With Fameez Haroon & OTAA 📸 OTAA Instagram → https://www.instagram.com/otaa.com/ 🌍 OTAA Website → https://www.otaa.com 📸 Fameez Instagram → https://www.instagram.com/fameezharoon/ 🎯 Follow Foundr for More Business Growth Strategies 📺 ⁠⁠⁠YouTube⁠⁠⁠ 🌍 ⁠⁠⁠Website⁠⁠⁠ 📸 ⁠⁠⁠Instagram⁠⁠⁠ 📘 ⁠⁠⁠Facebook⁠⁠⁠ 🐦 ⁠⁠⁠Twitter⁠⁠⁠ 💼 ⁠⁠⁠LinkedIn⁠⁠⁠ 🎙️ ⁠⁠⁠Podcast

Transcript

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0:00.0	It's surreal. It's like we came from nothing. We're not fashion dudes per se.
0:03.6	Gone from literally zero customers to over 400,000 customers. It's been worn in the White House,
0:08.0	one of big four-cluster movies. How many skews do you guys have? Over 10,000 skews.
0:12.9	Yeah, yeah. That's insane. But in saying that, when we first started, it was just about
0:17.7	how do we pay the rent and we used to copyright the rent and how many neckties we could sell.
0:21.4	Fahiz Harun is the co-founder of Ota, a menswear brand that scaled to over $40 million in global sales.
0:27.2	What began as a scrappy side hustle is now a cult favorite fashion label worn by celebrities, politicians, and even featured on hit TV shows like Better Call Saul and Saturday Night Live.
0:36.8	We've had Fox News anchors say what
0:38.3	of the world's best highs on live television causing 30,000 people to swarm the website at the same
0:43.9	time. So there's just been some insane highs. I think there is a reality to bring a business,
0:49.5	which in equal parts is adventure, fun, exciting, but also equal parts dread, terrifying.
0:55.1	There's a lot of sleepers nights.
0:57.2	What's the number one pace with class?
0:59.0	You reach someone who told you at the start.
1:04.7	Hear the stories.
1:06.5	Learn the proven methods and accelerate your growth and future through entrepreneurship.
1:11.6	Welcome to the founder podcast with Nathan Chan.
1:18.6	So the first question that I wanted to ask you is you've scaled OTA to, you know, from $2,000 from your, you know, your parents' basement in your bedroom with your
1:28.8	brother, from $2,000 to $40 million in sales, just selling ties, you know, celebrities,
1:34.8	you're telling me offline, all sorts of celebrities are wearing your ties, all sorts of, you
1:39.8	know, politicians are wearing your ties, you know, generally over $40 million, $100,000 a day at peak.
1:47.1	Like, talk me through that. Like, how did you get into this?
	...

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