You know, in our industry in remodeling, 10% net profit, it's kind of been the benchmark

Hall of Fame, although in the last couple of years it's been kicked up to maybe 12.5.15

somewhere in there.

And I want to say, okay, guys, let's get out of our industry.

Can we look at IT, right?

You know, those guys are making 25, 30, 40 percent net profit, right?

You know, and it's like, I don't think that we as a model is ever going to make that.

But why does it, why do we have to compare ourselves against ourselves, right?

Let's get outside of our industry and look at other benchmarks.

Welcome to the Fine Home Building Pro Talk podcast, our regular discussion with building industry professionals.

This is Fine Home Building contributing editor and production manager at TDS Custom Construction, Ian Schwant.

Today I am joined by Certified Pinnacle Business Guide, George Hodges Fulton.

You can find the Fine Home Building, Pro Talk podcast, and the original Fine Homebuilding Podcast at finehomebuilding.com slash podcast. You can leave feedback and ask questions there, too.

So, George, give our listeners an overview of your background

in construction and consulting. It's been a pretty varied career for you up to this point.

Yeah, you know, that's a great question and it's not straightforward, as you indicated. However,

at the end of the day, I really like helping people, right?

That's where I get the fulfillment from is when other people around me are succeeding or winning, right?

I also like to complete projects. So, you know, by definition, I'm sort of a natural project manager. I'm sort of genetically

coded to getting things done. But I always wanted to be a high school history teacher. So I do,

I do hold an undergraduate degree from the University of Virginia in history. When I graduated,

I realized that being a teacher wasn't going to fulfill my financial goals

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