563: [success] Scaling a Literary Publicity Agency with Sarah Russo
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 16 February 2023
⏱️ 50 minutes
🧾️ Download transcript
Summary
Are you an absolute expert in your field — but you’re not an expert at running a business?
This is the most common roadblock for our clients, including today’s guest Sarah Russo who is an alumni member of our Six Figures Lab Group Coaching program.
Sarah is the Founder of Page One Media, a boutique literary publicity and marketing firm for authors, experts, and literary companies.
In this episode, she shares how her love for books evolved into a career, including the aha moment she had when author Mary Higgins Clark visited her elementary school classroom.
Sarah launched her firm after working long hours in publishing and having to constantly tell authors no. Now, she and her team love telling authors yes and are willing to experiment, as long as she believes the strategy will be effective.
Sarah shares how her business has transformed since joining $ix Figures Lab — including executing a complete rebrand, hiring two new team members, getting operational support, and planning strategically for the future.
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This episode was first published at BizChix.com/563. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.
Transcript
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| 0:00.0 | Are you an absolute expert in your field, but you're not an expert at running a business? |
| 0:08.9 | If so, you are not alone. This is the most common roadblock for our clients, including today's |
| 0:17.1 | guest, Sarah Russo, who is an alumni member of our Six Figures Lab group coaching program. |
| 0:23.7 | Sarah is the founder of Page One Media, a boutique literary publicity and marketing firm for |
| 0:31.5 | authors, experts, and literary companies. In this episode, she shares how her love for books evolved into a career, |
| 0:42.4 | including the aha moment she had when author Mary Higgins Clark visited her elementary school classroom. |
| 0:51.9 | Sarah launched her firm after working long hours in publishing and having to |
| 0:57.9 | constantly tell authors no. Now, she and her team love telling authors yes and are willing to experiment |
| 1:06.7 | as long as she believes the strategy will be effective. Sarah shares how her business has transformed since joining Six Figures Lab, including |
| 1:17.9 | executing a complete rebrand, hiring two new team members, getting operational support, |
| 1:25.6 | and planning strategically for the future. |
| 1:28.7 | In this episode, you will hear firsthand what's possible for scaling your business when you have |
| 1:36.4 | the right support. |
| 1:39.4 | Before we dive in, may I welcome you to the Bizchicks podcast, which has been a free resource for |
| 1:46.0 | women entrepreneurs since 2014. We help consultants, marketers, and financial professionals |
| 1:53.1 | build an enduring business, one that is enjoyable, profitable, and sustainable. Our clients are |
| 2:00.3 | building service businesses that give them freedom. |
| 2:03.2 | They desire a business that is location independent, has a lean dream team, and provides them |
| 2:09.6 | personally with both a market-based wage and profit. We coach our clients based on time-tested |
| 2:16.1 | business models and strategies. |
| 2:18.4 | We encourage growth through referrals by building and nurturing relationships. |
| 2:23.5 | We notice and reset our mindset issues and do not let them hold us back for long. |
... |
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