#560: Driving business value with data with Steve Fiore, Teradata
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 9 August 2024
⏱️ 24 minutes
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Summary
When data plays a vital role in the enterprise, effectively using analytics to drive business value is crucial. Today, we're joined by Steve Fiore, Senior Director of Customer Experience at Teradata, who will share insights into how analytics and AI are shaping enterprise strategies and personal productivity.
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Transcript
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| 0:00.0 | The Agile brand |
| 0:02.0 | Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make |
| 0:22.1 | brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand. |
| 0:28.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and |
| 0:33.6 | CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack |
| 0:40.9 | technology services, talent services, and real-world application. |
| 0:45.1 | For more information, go to teksystems.com. |
| 0:49.5 | Before we get started, I wanted to let you know that my latest book, Priority is Action, |
| 0:54.1 | Seven Principles for Better Strategies, Decisions, and Outcomes is now available. |
| 0:58.4 | In it, I give ideas and insights for leaders and teams that need to make meaningful progress on their priorities. |
| 1:04.1 | After all, our priorities are what we do, not what we say we'd like to do. |
| 1:08.2 | You can find Priority as Action on Amazon or learn more on my website, |
| 1:11.7 | Greg Kilstrom.com. Now let's get on to the show. When data plays a vital role in the |
| 1:18.8 | enterprise, effectively using analytics to drive business value is crucial. Today we're joined by |
| 1:24.2 | Steve Fiore, senior director of Customer Experience at Teradata, who will |
| 1:28.6 | share insights into how analytics and AI are shaping enterprise strategies and personal productivity. |
| 1:34.7 | Steve, welcome to the show. |
| 1:36.2 | Thank you, Greg. |
| 1:36.8 | It's great to be here. |
| 1:38.4 | Yeah. |
| 1:39.2 | Before we dive into things, why don't you give a little background on your role and just how it sets you up to talk about analytics and enhancing the customer experience? |
... |
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