20, 30,000 people sign up wanting to go. And we would sign up a certain amount. We'd assume

a certain amount would not show up. And then we did just a ridiculous amount of work in New York

City and the five boroughs during that summer. And then, you know, got them somehow got all these

volunteers into Radio City Music Hall and turn the lights on and there they were. So, you know,

you never know until it's done, but a lot of those pieces you had to muscle into place and

kind of have some faith that they would land. Welcome to Care More Be Better, a podcast for people

like you who care about the social impact of conscious companies and everyday heroes.

Hear inspiring stories from those who put people in planet before profit and personal gain.

You'll learn how you can make a difference. Vote with your dollars and get involved today.

Here's your host, Karina Belizei.

Hello, fellow do-goaters and friends.

I'm your host, Karina Blizzy, an activist and cause marketer who's passionate about social impact and sustainability.

We have an incredible guest to share with you today, one that puts giving at the center of everything he does.

He's worked with A-list celebrities and

musicians, and he's excited to talk to us today about what it takes to move people to act. Before we meet

him, I have a favor to ask. Did you know that there are a few things that you can do to support

any show that you love without spending a dime? As a listener-supported show, every bit helps us reach more people

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