559. Sales Beyond Etsy: How to Diversify Your Sales Channels
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 12 February 2024
⏱️ 49 minutes
🧾️ Download transcript
Summary
Welcome, Product Bosses! In today’s exciting episode, we’re thrilled to share a segment from our guest appearance on the How to Sell Your Stuff on Etsy podcast, hosted by the fantastic Lizzie Smiley. Our alignment with Lizzie is rooted in our shared passion for empowering women to live their dream lives, free from career and financial constraints. This is the driving force behind our entrepreneurial ventures, where the freedom of time and money reigns supreme.
This discussion with Lizzie is particularly insightful, especially considering her recent experience of having her shop unexpectedly shut down on the Etsy platform. This highlights the risks of relying on a single platform and underscores the critical saying, "You can't build on borrowed land." We delve into the nitty-gritty of navigating the Etsy terrain, exploring strategies to enhance your average order value—a skill that’s beneficial across all platforms.
We also dive into the dangers of putting all your eggs in one basket, or in this case, one sales channel. The vulnerability of depending solely on a single channel is a risk too great to ignore. We also share an invaluable tip on growing your email list, a strategy not just for Etsy sellers but for all entrepreneurs looking to expand their reach. So, join us as we unpack these essential strategies to ensure your business remains resilient and thriving, irrespective of the platform.
Resources:
- Learn more about How to Sell Your Stuff on Etsy
- Follow How to Sell Your Stuff on Instagram: @howtosellyourstuff
- It’s time to stop throwing spaghetti at the wall and start focusing on what works: Your best sellers! Join me inside our free Best Seller Secrets Challenge, where I’m teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
HubSpot
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The Hustle Daily Show
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Transcript
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| 0:00.0 | we could increase our revenue and our profit by just selling more to the people that are |
| 0:04.8 | already buying. And another tip is a lot of times we forget and ignore the people who have already bought |
| 0:10.1 | from us. They're like, I don't know if was eight or nine times more likely to |
| 0:14.7 | buy from us again than trying to acquire a new customer. And so now it's easier to |
| 0:20.5 | sell to me again because I've already bought from you than you need to |
| 0:24.0 | go convince a stranger down the street to come spend their hard-earned cashable. |
| 0:30.0 | Hi I'm Jacqueline Snyder, and this is the Product Boss Podcast. I've helped launch and grow |
| 0:38.5 | thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:47.0 | Whether they are makers, manufacturers, artists, or food and beverage businesses, |
| 0:51.0 | I have spent so many hours studying it all. I've discovered |
| 0:55.8 | what makes them successful. What are mistakes they could avoid? How did they turn an idea |
| 1:00.8 | into successful business and what are strategies they have used to make more |
| 1:05.1 | sales and be discovered by more customers. This is what this show is all about. Whether you're just |
| 1:11.2 | starting out or you're looking to become a million dollar product |
| 1:13.9 | boss I'm here to give you the permission to chase your dreams no matter how big or |
| 1:19.0 | small all you need is the right mindset, a little courage, strategy, and support, and you too can |
| 1:25.8 | be the next million dollar product boss. Okay, during this time of year I'm all about |
| 1:38.0 | making sure you're on track to make this your best year yet and it all starts with making sure you have the right tools at your |
| 1:44.8 | fingertips. That's why I'm so excited for you to check out Sales Hub from HubSpot. An all in one |
| 1:51.0 | platform built with the tools and insights you need to communicate with your customers, |
| 1:55.3 | create reminder tasks for your deadlines, and lean into the data when it comes to focusing on which |
| 2:00.5 | products you should market next. |
... |
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