558. “How do I grow my bakery business in a sustainable way?” | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 8 February 2024
⏱️ 48 minutes
🧾️ Download transcript
Summary
Hey, Product Bosses! In today's exciting episode, we're diving deep into a real-life entrepreneurial journey with Marian, the passionate owner of Cheesecake Mama. She’s been hard at work in her business over the last decade, and business started to look up during the pandemic as she took on some creative new strategies.
In this coaching session, we'll explore the unique challenges Marian faces in her business, as well as build out a plan to overcome them. It's all about getting in front of new customers in a way that feels authentic and comfortable. We understand that every business owner has their unique style, and Marian's approach is a masterclass in tailoring your business strategies to align with your personal comfort and values.
Join us as we unpack the lessons from Cheesecake Mama's journey, offering insights and inspiration for all of you striving to build momentum in your businesses. Let's learn, grow, and succeed together!
Resources:
- Support Marian’s business at mamacheesecake.com
- Follow Mama Cheesecake on Instagram: @mamacheesecakela
- It’s time to stop throwing spaghetti at the wall and start focusing on what works: Your best sellers! Join me inside our free Best Seller Secrets Challenge, where I’m teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
The Hustle Daily Show
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HubSpot
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Transcript
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| 0:00.0 | I want you to think about scarcity and drops. |
| 0:02.2 | Those are the two things I think that your business can do really well with. |
| 0:06.6 | So if we generate this concept of a flavor drop, |
| 0:10.8 | they get it while it supplies last or while that campaign is going and then it goes away. |
| 0:15.6 | They have to buy that flavor when you're selling it in that time before they sell out and that scarcity drives consumer behavior. |
| 0:26.5 | It makes people want to buy it in that moment and fast. |
| 0:30.7 | And then they're paying attention to what the next one is going to be. |
| 0:34.0 | Hi, I'm Jacqueline Snyder and this is the Product Boss Podcast. |
| 0:42.0 | I've helped launch and grow thousands of product-based businesses, |
| 0:45.9 | even one of my own. |
| 0:47.5 | And over the last 20 years, I've seen behind the scenes |
| 0:50.4 | of businesses just like yours. Whether they are makers, manufacturers, |
| 0:54.7 | artists or food and beverage businesses, I have spent so many hours studying it |
| 0:59.4 | all. I've discovered what makes them successful. What are mistakes they could avoid? How did they turn an idea into successful business? |
| 1:07.5 | And what are strategies they have used to make more sales and be discovered by more customers. This is what this show is all about. |
| 1:15.3 | Whether you're just starting out or you're looking to become a million dollar |
| 1:18.8 | product boss, I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 1:25.2 | All you need is the right mindset, a little courage, strategy, and support, and you too |
| 1:30.9 | can be the next million dollar product boss. |
| 1:33.5 | Let's do this. |
| 1:39.0 | Happy February product boss. |
| 1:40.5 | Okay, during this time of year, |
... |
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