This is the Read to Lead podcast, episode 558.

What I've seen in the space over the last few years, especially with social media,

making everybody accessible and everybody a quote unquote brand is that people do it one of two

ways and neither are working yes it's possible to build a business around your expertise ideas message

and personality but first you need to realize you are the brand hi i'm I'm Jeff Brown, and this is the Read to Lead podcast, the podcast that is dedicated to your personal and professional growth,

where I believe that if you want to achieve true success in business and in life,

that intentional and consistent reading is a must.

Each week, we're joined by another author and we chat about

their latest book and their unique insights on a bunch of different topics. And today, that guest

is my good friend, Mike Kim. He's author of the brand new book called You Are the Brand,

the eight-step blueprint to showcase your unique expertise and build a highly profitable, personally fulfilling

business. I'm going to ask Mike to share what he means by don't build your brand, become your brand,

what he's learned over the years about launching a product into the marketplace, how to charge

what you're worth and value pricing your projects, and plenty more. You can't have listened to the show recently

and not heard me talk about a book I have coming out called Read to Lead, the simple habit that

expands your influence and boosts your career. That's August 31st. The book's website going live

in about a week, which by the way will be readtoleadbook.com, and we'll have all kinds of free stuff to

pass along your way when you pre-order the book. Excited about all that. But boy, it was a

real treat for me last week when I visited family in Indianapolis helping my mom get rid of some

old stuff. She moved recently and taking my one advanced review copy that I have along with me and being able to share

it with everybody around the dinner table. And one person jokingly said, oh, I want to see if I'm in

here. And I actually said, well, you are. And her eyes kind of lit up. And I looked around the room.

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