And so I think when you have this desperateness or passion and you love what you do, you become a stronger communicator.

Welcome to the Art of Charm. I'm your host Jordan Harbinger. Today we're talking with my friend Nancy Duarte.

She's a presentation and communication expert author of the new book Illuminate,

Ignite changed through speeches, stories, ceremonies and symbols. Nancy's been around in the game for a while.

She's an OG presenter, OG communication expert. You've seen her on TED and a lot of the books that are written about presentation that aren't by her are books that have taken a lot of what she has originated and repackaged it.

So today you should listen to the show. If you want to learn what great communicators have in common and how to borrow from their playbook, how to frame yourself as a leader in your business,

even if you don't consider yourself a figurehead and how to learn and master the highest leverage communication skills for the quickest and most dynamic return.

On your time and effort for business or for personal reasons, so enjoy this one with Nancy Duarte. And by the way, if you're new to the show, we'd love to send you some top episodes of the Art of Charm and the toolbox where we discuss concepts like body language and nonverbal communication, persuasion, networking, negotiation, mentorship and everything else we teach here at the Art of Charm.

If you're in the United States, you can text charmed that C-H-E-R-M-E-D to 3, 3, 4, 4, 4, everywhere else go to the Art of Charm.com. Also, at the Art of Charm.com slash podcast, you can find the full show notes for this and all previous episodes. All right, here's Nancy Duarte.

One of the reasons I was interested in talking with you is you're famous for a lot of different reasons, right?

Slightology and having great slides and presentations and techniques on that. But I would imagine by this point, you're a little bit sick of talking about three ways to be a charismatic presenter.

And so I feel like that's a thing that we can stay away from. You asked me when you walked in, what qualifies these guys to be Charm experts?

But I also have to ask when I first saw the books, I was like, well, so many people teach presentations. I mean, what is this public speaking?

Are you teach PowerPoint? I mean, come on. What is this really? I would like you to tell us a little bit about what you do because it is kind of a unique niche.

I mean, you go from design firm to just presentations. Why narrow it down? Why niche so hard?

Yeah, so I, it was interesting timing because we were a generalist design firm. Most of our work though was presentations. Apple was the first company to hook up a projector to a computer and they were our largest client.

Oh, wow.

And so what happened is 2000 dot com crash was happening. Same time the book Good to Great came out Jim Collins book and in that book he has a hedgehog concept, which is that you should, whatever it is that you could be passionate about, be best in the world, and be profitable at to do just that one thing.

So I knew that we were best in class at presentations. So I shuttered the doors on everything, which was counterintuitive as an entrepreneur when the economy is crashing also cut all your services, but we did we cut to the core and the people who loved presentations are the ones I kept and we just built.

And it was amazing industry actually when 2008 came out, that's when my first book slide all good timing. I didn't have competitors back then like nobody did what we did it was like this reviled medium and we've changed it into kind of a respected medium and created hundreds of small presentation agencies.

And when you create jobs, that's such a blessing. Sure.

Be great if all those clients just work directly for you, of course, look, it's good consolation prizes job creation, as a whole, right, you've been doing this for 25 years though, so you must have seen a lot of transformations, especially in Silicon Valley.

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