What's up, everyone? This is Anthony Pompliano. Most of you know me as Pomp. You're listening to the Pomp

podcast, simply the best podcast out there. Now let's kick this thing off. Alexander Zatrain is the co-founder

and vice president of Brandon Marketing at 8Sleep, the world's first sleep fitness company.

EightSleaf designs tech-enabled products, content, and services that make people sleep fit.

In this conversation, we discuss sleep science, creating a new category, marketing hardware,

building a cult, turning customers into marketers, and building 8th sleep from scratch. I'm a proud investor in 8

Sleep and I'm excited for you guys to hear this conversation. Before we get into the episode, though,

I want to quickly talk about our sponsors. First up is Public Rec. Public Rec is where indoor

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You can get free shipping and free returns if you visit publicwreck.com slash pomp.

Again, publicwreck.com slash pomp and use code pomp at checkout to get 10% off public rec.com

slash pomp and use code pomp to get 10% off the most comfortable clothes in the world.

Next up is Cracken. They're one of the largest and old as Bitcoin exchanges in the world.

Cracken is consistently named one of the best places to buy and sell

crypto online thanks to their excellent service, low fees, versatile funding options, and rigorous

security standards. But that is only one part of the story. They've been on the forefront of the

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