In a world obsessed with instant results, what does it take to build an enduring business?

Ultimately, creating an enduring business is what we help all of our clients do at biz chicks.

And you might be wondering exactly what that means.

My definition of an enduring business is one that is profitable,

enjoyable, and sustainable. In today's episode, I'm joined by Elizabeth Cook, who coaches with me

in our Six Figures Lab group coaching program. Together we unpack each of the three pillars of an enduring business

and how you can use them to identify opportunities for improvement and growth in your business.

Before we dive in, may I welcome you to the Bizchicks podcast, which has been a free resource for women entrepreneurs since

2014. We help consultants, marketers, and financial professionals build an enduring business,

one that is enjoyable, profitable, and sustainable. Our clients are building service businesses

that give them freedom. They desire a

business that is location independent, has a lean dream team, and provides them personally with both

a market-based wage and profit. We coach our clients based on time-tested business models and

strategies. We encourage growth through referrals by building and nurturing relationships.

We notice and reset our mindset issues and do not let them hold us back for long.

We also ignore the latest business fads and social media platforms.

You'll find my clients and I hanging out on LinkedIn,

where we are building a strong and vibrant bizchicks community, an ecosystem that supports

and refers one another business. I'm your host, Natalie Eckdal. I started my first business

when I was in high school and after college,

worked for an international public relations firm, market research agency, management consultancy,

and more. I've also won and lost at building businesses and have a few gray hairs to prove it.

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