This isn't your average business podcast and he's not your average host.

This is the James Altiger Show.

Today on the James Altiger Show.

You know, belief doesn't mean having tunnel vision.

Belief means that if you believe in something, you're able to course correct, you're able

to adapt.

That's also one of the biggest skills of an entrepreneur is to adapt and not just be locked

into one way of doing it.

And so, you know, hearing that feedback is one of the greatest things you can get as

an entrepreneur.

But how do you deal with like doubt?

So for instance, if you run down a bad road in product development or if you hit a bunch

of stores and you're just like, ah, we don't like it.

It's not for us.

Like, and then you start to really, you know, because you've given them status just

by the fact that you're pitching them or, you know, a bunch of focused groups says, ah,

we don't really like this food.

Like, so again, you're giving status to some group and you have to, you have to reason

to be handled their criticism, but it could cause doubt.

Even though this is something you've believed in for decades and you've built it up perfectly,

doubt must occur.

And how do you, sometimes doubt you can't just pivot.

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