#554: What marketing leaders need to know about AI with Cathy McPhillips, Marketing AI Institute
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 26 July 2024
⏱️ 25 minutes
🧾️ Download transcript
Summary
Today we’re going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role of AI in marketing teams.
To help me discuss these topics, I’d like to welcome Cathy McPhillips, Chief Growth Officer, Marketing AI Institute which, among other things, produces the annual MAICON event, which this year will be taking place in Cleveland Ohio on September 10-12.
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Transcript
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| 0:00.0 | The Agile brand. |
| 0:03.0 | Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make |
| 0:22.1 | brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand. |
| 0:28.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and |
| 0:33.6 | CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack |
| 0:40.9 | technology services, talent services, and real-world application. |
| 0:45.1 | For more information, go to teksystems.com. |
| 0:49.5 | Before we get started, I wanted to let you know that my latest book, Priority is Action, |
| 0:54.1 | Seven Principles for Better Strategies, Decisions, and Outcomes is now available. In it, I give ideas and insights for leaders and teams that need to make meaningful progress on their priorities. After all, our priorities are what we do, not what we say we'd like to do. You can find Priorities Action on Amazon or learn more on my website, |
| 1:11.7 | GregKilstrom.com. Now let's get on to the show. Today we're going to talk about keeping up with |
| 1:18.9 | AI and marketing, what leaders and companies should be doing to stay ahead and the future role of |
| 1:24.2 | AI and marketing teams. To help me discuss these topics, I'd like to welcome |
| 1:28.2 | Kathy McPhillips, Chief Growth Officer at Marketing AI Institute, which, among other things, |
| 1:33.5 | produces the annual Mayacon event, which this year will be taking place in Cleveland, Ohio, |
| 1:38.5 | on September 10 through 12. Kathy, welcome to the show. |
| 1:42.3 | Hey, Greg, thank you so much for having me. |
| 1:44.5 | Yeah, looking forward to talk about this with you. |
| 1:47.0 | So why don't we get started with you giving a little background on yourself and what you're |
| 1:50.8 | currently doing with Marketing AI Institute? |
| 1:53.5 | Yeah, so I have been with the Institute three years now, just three years this past May. |
| 1:58.7 | And I come by way of a few agencies, my own marketing consulting firm. |
... |
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