How should you set up your Walmart PPC campaigns?

Should you run automatic campaigns on Walmart?

And how Atomic can help you to better manage your Walmart PPC.

This and so much more on this week's episode of Walmart Wednesday.

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Hello everyone and welcome to another episode of this serious sellers podcast hosted by Helium 10.

My name is Carrie and this is our Walmart Wednesday where we talk about everything Walmart.

And I'm very, very excited today because we have an amazing guest.

I've actually been wanting her to come on for quite some time because I've had a lot of PPC questions. And so I am so excited to have a PPC expert in here. So we have Destiny Wishin and so I'm going to bring her on. Hey, Destiny, how's it going? Hello, hello. It's going well. How are you? Good. Thank you. I'm very, very excited. As I told you before to have you on here. I know there's going to be a lot of questions that people are going to have. So I have a list of questions actually already that I know people have asked before, and I'm going to start asking you those as well. But before we get started, just for anyone who isn't familiar with who you are, can you give a little kind of like intro background and who you are. Yeah, of course.

So Destiny was Sean, COA and founder of what was formerly better AMS and is now better media.

We really got started in the space managing Amazon advertising for the last seven years.

I think back in the old days when it was vendor central, seller central, and you had like

AMS and different ad types and things are a lot more

simple, which is going to be probably a really fun part of today's conversation.

And now we've rebranded where better media and we manage kind of all the core large retailers

in the space.

The first thing is, could you give us a little overview of what Walmart PPC advertising is and

just how it differs from Amazon and Google?

...