553: The Four Storytelling Mistakes Leaders Make, with David Hutchens

Coaching for Leaders

Dave Stachowiak

Management, Careers, Business

4.8 • 1.6K Ratings

🗓️ 8 November 2021

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

David Hutchens: Story Dash

David Hutchens helps leaders find and tell their stories. He works with leaders around the world to find, craft, and tell their most urgent stories for the purpose of creating shared meaning, preserving culture, disseminating learning, and speeding change in organizations.

He has taught the Storytelling Leader program at some of the most influential organizations — and he’s written many books, including the Circle of the 9 Muses* and The Leadership Story Deck*. He is the co-creator with longtime friend of the show Susan Gerke of the GO Team program. He’s also the author of the new book, Story Dash: Find, Develop, and Activate Your Most Valuable Business Stories…In Just a Few Hours*.

In this conversation, David and I revisit the power of storytelling and highlight where many leaders go wrong. We explore the common mistakes that David sees in his work all over the world. Plus, we invite listeners into a few practical actions that will help stories land with better impact.

Key Points

Four mistakes that leaders make:

They are not storytelling, sometimes because they don’t see themselves as storytellers or feel like they are performing.
They don’t connect the story to the strategic intent but never clearly answering the “why am I telling this story?” question.
They avoid emotional content of stories because they either don’t want to be emotional or are presenting to a “numbers person.”
They expect it to just happen, instead of making intentional effort to make it happen.

Resources Mentioned

To receive David Hutchen’s Story Canvas, reach out to him at david@davidhutchens.com and tell him one valuable tip you gained from this episode.

Interview Notes

Download my interview notes in PDF format (free membership required).

Related Episodes

The Four Critical Stories Leaders Need For Influence, with David Hutchens (episode 148)
The Way to Influence Executives, with Nancy Duarte (episode 450)
The Way to Earn Attention, with Raja Rajamannar (episode 521)

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Transcript

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0:00.0	Storytelling is the language of leadership, but it's not a language most of us were ever taught in school.
0:06.0	In this episode, the four mistakes to avoid so we can leverage storytelling to lead people better.
0:13.0	This is Coaching for Leaders, Episode 553.
0:17.0	Produced by Innovate Learning, Maximizing Human Potential.
0:24.0	Greetings to you from Orange County, California.
0:29.0	This is Coaching for Leaders, and I'm your host, Dave Stahofia.
0:34.0	Leaders aren't born, they're made.
0:36.0	And this weekly show helps you discover leadership wisdom through insightful conversations.
0:42.0	Of course, one of the most important parts of language for leaders is the language of storytelling.
0:48.0	Storytelling opens up so many opportunities for us to communicate more effectively.
0:53.0	And I don't think I've ever run into anyone who's risen up against the power of storytelling.
0:59.0	And yet it is a skill that so many of us struggle with or we don't realize how we can enter into being more effective at storytelling.
1:10.0	Today we're going to look at some of the biggest mistakes that leaders make with storytelling,
1:15.0	how to move past them, and to take some practical steps to really get the value of storytelling inside organizations.
1:22.0	I'm so glad to welcome back to the show our resident storytelling expert David Hutchins.
1:27.0	David helps leaders find and tell their stories.
1:30.0	He works with leaders around the world to find, craft, and tell their most urgent stories for the purpose of creating shared meaning, preserving culture, disseminating learning, and speeding change in organizations.
1:43.0	He has taught the storytelling leader program at some of the most influential organizations.
1:48.0	And he's written many books, including the Circle of the Nine Muses and the Leadership Story Deck.
1:54.0	He's the co-creator with longtime friend of the show Susan Gurkey of the Go team program.
1:59.0	And he's also the author of the new book Story Dash.
2:02.0	Find, develop, and activate your most valuable business stories in just a few hours.
	...

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