Welcome to the How to Be Awesome at Your Job Podcast, the show where brilliant professionals share how to sharpen the universal skills required to flourish at work.

Enjoy more career fun, wins, meaning, and money.

With your host, Pete McChitis.

Hello and thanks for joining us for episode 553 with Jonah Berger.

Jonah is discussing what are the biggest obstacles

to persuading successfully and how can you overcome them.

So you'll learn one why persuasive arguments don't work and what does to a simple

technique to win over those stubborn naysayers and three how to introduce big

changes with minimal resistance you want to check out the show notes or the transcript or the links to

as we've referenced. You can expand your episode notes or description, your podcast

player of choice and tap on over that way. But if those links aren't working in your particular

podcast app player, you can visit awesome at your job.

Com slash F-557 to reach that there.

Now here's Jonah's story.

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania,

and the internationally best-selling author of Contagious Invisible

Influence and The Catalyst.

Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer

behavior, and how products, ideas and

behaviors catch on. He's published over 50 articles in top-tier academic journals,

teaches Worton's highest rated online course, and has been featured in popular outlets including the New York Times

in Harvard Business Review.

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