552: Veteran-Owned Wagyu Beef Business
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 27 January 2025
⏱️ 45 minutes
🧾️ Download transcript
Summary
Growing a Veteran-owned Wagyu Beef Business, KC Cattle Company, with founder Patrick Montgomery. Patrick highlights his journey from military service to entrepreneurship and how he leveraged public relations with Megan Bennett to grow his premium brand while overcoming challenges and embracing adaptability.
Show Notes Page: https://www.thehowofbusiness.com/552-wagyu-business-patrick-montgomery/
From Army Ranger to Wagyu Entrepreneur: Patrick Montgomery's Journey
Join host Henry Lopez as he welcomes Megan Bennett, a public relations expert from Light Years Ahead, and Patrick Montgomery, the founder and CEO of KC Cattle Company, to The How of Business podcast.
In this episode, Patrick shares his remarkable story of transitioning from his military career as an Army Ranger to launching a successful premium Wagyu beef business.
Patrick dives into the challenges he faced in starting and growing KC Cattle Company, the lessons he learned as an entrepreneur, and the skills he carried over from his military service to his business journey. He also discusses the importance of building a transparent, veteran-focused brand and how adaptability has been key to overcoming industry challenges.
Megan Bennett provides insights into how public relations helped shape KC Cattle Company's brand story and elevate its visibility. She explains why PR is a powerful tool for small business owners and how consistent PR efforts have helped Patrick gain meaningful media exposure, stand out in a competitive market, and grow his customer base.
This episode is packed with inspiration and actionable advice for small business owners. Hear Patrick's tips for veterans exploring entrepreneurship and Megan's recommendations on investing in PR to build brand awareness and trust.
Don't miss this insightful discussion about building a business with purpose, resilience, and a commitment to quality.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business. |
| 0:13.3 | And now here is your host. |
| 0:15.6 | Welcome to this episode of the how of business. |
| 0:17.5 | This is Henry Lopez. |
| 0:18.8 | I've got two special guests today. |
| 0:21.4 | Megan Bennett, |
| 0:26.4 | welcome back on the show. Thank you so much for having me back. I'm so happy to be here. |
| 0:31.4 | Yeah, and she's got her client with us and someone who I've not met before, pleasure to meet you. |
| 0:34.7 | Patrick Montgomery, welcome to the show. Thanks for having me on, Henry. |
| 0:41.0 | Absolutely. So Megan is back on the show. She was previously on with me back on episode 494. |
| 0:48.2 | She's also one of my select trusted service providers for anything related to public relations. We'll talk a little bit more about what she offers there. |
| 0:50.8 | But she's back on the show along with Patrick Montgomery, who's one of her clients to share, Patrick's going to share his entrepreneurial experience and his experiences with |
| 1:00.5 | building his business, which is Casey C. Cattle Company. And so we'll talk about that and how he's |
| 1:06.4 | leveraged public relations and specific to help him grow and promote his business. |
| 1:12.1 | You'll find all of the Howa Business resources, including the show notes page for this episode, |
| 1:17.3 | and to learn more about my coaching programs, find that all at thehowab business.com. |
| 1:22.8 | I also invite you to please consider supporting this podcast on Patreon. |
| 1:27.4 | And please subscribe wherever |
| 1:28.5 | you might be listening so you don't miss any new episodes. So let me tell you a little bit more |
| 1:32.9 | about Megan. Megan Bennett has been on the light years ahead public relations team for over 20 |
| 1:40.9 | years now. Light years ahead is a full-service boutique public relations agency. |
| 1:47.2 | Megan started working at Light Years Ahead just a year after college, which was just a couple |
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