This is the read to lead podcast episode 550.

You know, I can go down almost any well-known brand and tell you what their strategy is.

But when I end up with smaller organizations and freelancers, their strategy tends to be you can

pick anyone and I'm anyone. Tell me what you want me to do and I'll do it. This is not a useful

strategy. This is, I'm just looking for a job without a boss. And if you want a job without a boss,

go for it. But the people on Upwork aren't treated with as much respect and dignity as they might

deserve. Are you tired of quick fixes and short-term thinking?

Do you want to make a lasting impact that feel stuck in outdated systems?

Whether you're an entrepreneur, a leader, or an individual with big dreams,

today's episode will inspire you to think bigger, act older, and make a difference.

Hi, I'm Jeff Brown, and this is the

Read to Lead podcast, the podcast dedicated to your personal and professional growth. Today, we're

tackling a topic that's often shrouded in mystery and perceived as exclusive to the corporate

elite or military strategists. I'm talking about strategy, But as our guest today argues, strategy is for

everyone who desires to create positive change in the world. We're going to be talking about

Seth Godin's latest book. This is Strategy. That's right. Seth Godin is our guest today.

And his book is a thought-provoking manifesto that breaks down this

seemingly complex subject into digestible concepts, revealing the power of time, games,

empathy, and systems in shaping our world. In his book, Seth encourages us to think differently

about how we approach our work, our relationships, and the changes we seek to make.

If you're new to the podcast, you may not know about my online read-to-lead plus community,

and I would encourage you to head on over to jeffbrown.me to find out more about it.

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