55. Selling Intangibles
The Kristen Boss Podcast
Kristen Boss
4.9 • 751 Ratings
🗓️ 30 June 2021
⏱️ 21 minutes
🧾️ Download transcript
Summary
In today’s episode, Kristen sheds some light on an underrated sales technique that not only makes selling feel less slimy, but can also motivate your customers from the time they purchase until they meet their end goal. It’s not some big, crazy trade secret, but it is something top network marketers use everyday. It’s called selling intangibles. Join us today where Kristen talks about:
- How to determine what's tangible versus intangible
- Why selling only measurable results can be a disservice to your consumers
- The importance of selling yourself on the full value of your goods or services
- Examples of how Kristen uses intangibles in her own marketing
- How to keep your consumers motivated to reach their end goal
- Actionable steps you can take to shift your mindset and relieve the pressure of selling
- How to increase your customers' joy by selling the full spectrum
Kristen knows it can be more difficult to sell a client on the happy byproducts over hard, measurable results. But when we learn how to sell intangibles, we’re serving our customers on every level. In the end you’ll leave your customers feeling satisfied in not only their purchase, but in themselves.
If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The price is going up on July 1st--check it out today: The Social Selling Academy: www.thesocialsellingacademy.com
Do you have a question about network marketing? Kristen can help! Drop your question here and she just might answer it live on the podcast: https://Kristenboss.com/question
Interested in Kristen’s exclusive mastermind for six-figure earners in the network marketing industry? Get all the details and join the waitlist here.
Download the 3-Day training SUSTAINABLE SUCCESS for SOCIAL SELLERS where Kristen will be going to be giving you the exact tools you need to have success in today’s social selling landscape. Without creating more confusion, complicated algorithms, frustrating funnels, or sales scripts. Check it out here.
Transcript
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| 0:00.0 | Hey there. I know if you're like a lot of my listeners, you're listening here week after week, |
| 0:09.5 | maybe binging my podcast and trying to take all the notes and really implement it into your |
| 0:14.5 | business. But here's the thing. There's something between knowing what to do and actually doing |
| 0:19.1 | and following through and trying to piece everything |
| 0:21.3 | together on your own. Well, you don't have to do that. I don't want you struggling any more than you |
| 0:25.3 | have to be, which is why I want you to check out the hub. The hub is the ultimate place for you |
| 0:29.5 | to learn the foundational habits and skills, such as connecting, building relationships, |
| 0:34.3 | writing content, and how to sell without filling icky in the online space. |
| 0:38.4 | It is the ultimate place for you to learn the sustainable habits and business skills in the |
| 0:42.8 | social selling space. The other offer you need to look at is if you are ready to expand into |
| 0:47.5 | your cold market, grow your audience, learn the skills of lead generation, talking to a target |
| 0:52.3 | market, and learn sustainable business strategies |
| 0:54.6 | that really are evergreen, no matter what business model you're in, you're going to want |
| 0:58.6 | to check out the Social Selling Academy. The links are in the show notes. Of course, we have all |
| 1:02.5 | kinds of testimonials because I've helped thousands of students just like you. So be sure to |
| 1:06.6 | check that out. Now, back to the show. |
| 1:21.8 | Thank you. that out. Now, back to the show. Welcome to Purposeful Social Selling with Kristen Boss. I'm your host, Kristen Boss. I'm a mindset and business coach |
| 1:29.1 | with more than 15 years experience in both the product and service-based industries. |
| 1:33.9 | I believe that social selling is the best business model for people wanting to make an impact |
| 1:38.3 | while they make serious income. This is the podcast for the social seller who is tired of feeling |
| 1:43.6 | and authentic in their business |
| 1:44.9 | and desires to find a more purposeful and profitable way of growing their business in today's |
... |
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