55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 25 August 2015

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the 1990s, the FUBU brand was everywhere, including on the backs of A-List celebrities like Will Smith, Janet Jackson, and LL Cool J. Like most trends, it seemed to come out of nowhere. But in the case of FUBU, it sort of did. When Daymond John started the company with his longtime friends, they only had about 10 shirts. They’d sneak into a hip hop video set, put a shirt on one rapper, then take the shirt back and go do the same at another video set. “Before you knew it people started to think of us as a huge clothing company, when we literally still had 10 shirts in a basement,” says John, now a celebrity investor on the hit reality show Shark Tank. Daymond John’s talent for building hype didn’t hurt, but that was only the beginning. While today John can regularly be seen on TV in flawless suits, closing six-figure deals, the rise of his game-changing streetwear company was a tumultuous one. The branding icon gained his financial chops the hard way, with lots of stumbles, and a constant learning process that continues today. In this episode you will learn: Marketing hacks to grow your business The key components of what makes a successful business How to bring confidence to the table when negotiating The importance of education and mentorship How to build an unwavering drive to succeed & much more!

Transcript

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0:00.0	This is episode number 55 with Damon John of the Founder Podcast.
0:06.7	What you need is thirst.
0:08.4	You need to be a thirsty human.
0:10.3	Who is intent I'm learning.
0:12.5	It's a really fascinating exploration of human potential.
0:16.3	Now.
0:18.7	The Founder Podcast.
0:21.4	Even the greatest entrepreneurs had help.
0:24.3	If you want to learn from the most successful founders on the planet, you are in the right place.
0:29.9	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Arianna Huffington, Steve Case, Gary V, Sophia Amoroso, Barbara Corcoran, Damon John.
0:37.0	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:41.5	This is not your average entrepreneur podcast. The founder podcast.
0:52.3	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let
0:58.4	you know that our goal at founder is to help entrepreneurs succeed however we can by giving
1:04.0	away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,
1:10.2	you name it. We put out so much content to help you.
1:13.4	And another interesting project that we're working on right now is partnering with
1:17.4	world-class founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to
1:23.4	teach crucial skills like negotiation, finance, e-commerce, and so much more.
1:30.4	So if you'd like to get access to these free trainings with founders like this, which is 100% free,
1:37.4	just go to founder.com forward slash free.
1:40.7	Okay, so now let's talk about today's episode.
	...

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