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The Amy Porterfield Show

#549: Cut Through The Noise: How To Create A Unique Personal Brand With Rory Vaden

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 2 March 2023

⏱️ 57 minutes

🧾️ Download transcript

Summary

Simple strategies to build your personal brand, monetize your message, and increase your influence If you’re first getting started with your personal brand, you’re probably wondering how the heck you’re going to cut through all the noise and position yourself as the go-to leader in your space.  I get it – the digital world is crowded, and getting to that point can seem pretty overwhelming. But the good news is, it’s more possible to have an influential personal brand today than ever before. Now, I’ll come right out and say that there’s a lot more that goes into brand-building than having a Tik Tok video go viral.  Sure, that might get you a few more social media followers in the short-term, but in order to build a brand that will stand the test of time, you need to be much more strategic about it.  That’s why I invited Rory Vaden to the show – because when it comes to personal branding, he’s the guy you want to listen to. >> Be sure to grab your free brand call with his team here! Rory is a New York Times bestselling author, Inc. Magazine Top 100 Leadership Speaker, the Co-Founder of Brand Builders Group and the host of the highly rated Influential Personal Brand Podcast.  In this episode, he’ll share simple brand-building strategies you can implement today, including: The greatest secret to growing a highly engaged audience online Simple strategies to become a well-established leader in your space  The Brand DNA Helix and how you can use it to grow your business How to increase your influence and monetize your message I absolutely loved this conversation with Rory, and learned so much from him. I hope you enjoy it as much as I did.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0

Before we get started, I wanted to run something by you if you've ever thought about creating

0:05.4

a membership in order to turn your knowledge or passion into recurring revenue.

0:11.4

My dear friend, Stu McLaren, is hosting an incredible three-part live workshop series

0:18.4

where he's teaching proven strategies to launch or grow a successful membership.

0:22.9

So Stu is the number one expert in building massively profitable and impactful membership

0:28.5

sites.

0:29.5

He taught me everything I know about running my own multi-million dollar membership, and

0:35.6

now he's sharing his knowledge with you.

0:37.9

And did I mention these trainings are 100% free and they're live, which makes it so much

0:43.8

more fun.

0:44.9

So visit AmyPortafil.com-bord slash workshop to reserve your spot so you don't miss a second.

0:51.6

AmyPortafil.com-bord slash workshop.

0:56.2

People ask the wrong question.

0:57.6

They say, what is my purpose?

0:59.3

The question they should be asking is, who can I serve?

1:03.1

Who can I help?

1:04.6

How can I be of value?

1:06.4

The sooner you get clear on the who, it becomes sort of the focal point to orient the

1:13.3

entire conversation.

1:15.2

Every piece of content you create, every word you write of your copy, the way you structure

1:20.2

your courses, the tools that you create.

1:23.1

And so the sooner we can get them clear on who, the sooner they will feel clear on

...

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