547: Lessons from The Art of Shaving with Eric Malka
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 16 December 2024
⏱️ 46 minutes
🧾️ Download transcript
Summary
Lessons from The Art of Shaving: starting, growing, and selling The Art of Shaving company.
Show Notes Page: https://www.thehowofbusiness.com/547-eric-malka-the-art-of-shaving/
On this episode, Henry Lopez is joined by Eric Malka, co-founder of the luxury men's grooming brand The Art of Shaving and author of On the Razor's Edge.
Eric shares his incredible entrepreneurial journey, from starting with just $15,000 to building a globally recognized brand that was ultimately acquired by Procter & Gamble.
Eric dives into:
- The importance of starting small and thinking big.
- How constraints can spark innovation and lead to success.
- The critical role of branding and intellectual property in building value.
- Why prudence, patience, and timing are essential for sustainable growth.
- The role of luck and how to position yourself to seize opportunities.
He also reflects on key lessons learned from both successes and failures, offering actionable advice for aspiring entrepreneurs and business owners.
"Brands are more valuable than companies, and IP is the most valuable aspect of your brand." – Eric Malka
Whether you're just starting your entrepreneurial journey or looking to scale your small business, this episode is packed with insights to inspire and guide you.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business. And now, here is your host. |
| 0:15.8 | Welcome to this episode of The Hower Business. This is Henry Lopez. And my guest today is Eric Malka. Eric, welcome to the show. |
| 0:23.0 | Thank you, Henry. Thanks for having me. Absolutely. Eric, Eric Malka is with me today to share his |
| 0:28.6 | inspirational entrepreneur journey, including co-founding, growing, and exiting the art of shaving. |
| 0:35.4 | The art of shaving is a men's shaving and skincare brand. We'll get |
| 0:38.9 | it a little bit more into what they do. And also he has a new book titled On the Razors Edge. |
| 0:45.4 | You can find all of the How of Business resources, including the Show notes page for this episode. |
| 0:50.4 | And to learn more about my coaching programs, please visit the halmoidbusiness.com. |
| 0:55.6 | I also invite you to please consider supporting this podcast on Patreon, |
| 1:00.3 | and I encourage you to subscribe wherever you might be listening so you don't miss any new episodes. |
| 1:05.7 | Let me tell you a little bit more about Eric. Eric Malka, as I mentioned, is the co-founder of the Art of Shaving and currently managing |
| 1:13.4 | partner of strategic brand investments. He's a serial entrepreneur, an investor, a coach, |
| 1:20.4 | an author, and a natural health advocate. Under his leadership as CEO, Eric is credited |
| 1:26.7 | for pioneering the luxury men's grooming and barbering industry. |
| 1:32.1 | The artist shaving is, as I mentioned, men's shaving and skin care brand that offers products and services to help you achieve a close, comfortable shave. |
| 1:42.7 | They offer a variety of shaving products, including shaving creams, |
| 1:46.3 | soaps, beard care products, and pre-shape oils. Their products are made with botanicals and |
| 1:52.5 | essential oils and are designed to be dermatologist approved and they're irritation-free. So that's |
| 1:58.3 | kind of where they focus. Eric recently released his book, |
| 2:01.5 | as I mentioned, on the Razor's Edge, which offers insights into his journey, and actionable, |
| 2:06.8 | which is what we're all about here on this episode, on this podcast, rather, actionable advice |
| 2:11.3 | for business owners. Eric lives in Miami Beach, about two hours south of where I am on I-95. And so once again, |
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