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Fullerton Unfiltered

546. Journey to the Dream: A 5 Year Odyssey of Pursuing His Business and Purchasing His Dream

Fullerton Unfiltered

Brian Fullerton

Lawncare, Marketing, Lawnmaintenance, Self-improvement, Brianslawnmaintenance, Landscaping, Business, Education, Salesandadvertising, Fullertonunfiltered, Howtostartalawnbusiness, Entrepreneurship

51.1K Ratings

🗓️ 7 August 2023

⏱️ 39 minutes

🧾️ Download transcript

Summary

Today we're interviewing Blake Stiehl, owner of BD's Outdoor Services, down in the Atlanta GA region! Listen in as Blake shares his start-up story and the rewards along the way. Enjoy!

Transcript

Click on a timestamp to play from that location

0:00.0

You're now listening to the Fullerton unfiltered podcast straight forward, no nonsense business

0:11.9

advice.

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Completely unminimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimim

0:42.9

for partnering with us on this exciting tour. Don't forget to check out the correlating equipment tour videos for each of our guests on the Brian's Long Maintenance YouTube channel airing every Monday at 3 p.m. Eastern. Now, here's your host, Brian Fullerton. Hey, what's going on guys? Welcome to another episode of the Fullerton Unfiltered Podcast. It is your host, Brian Fullerton here. Hang on with you guys and good morning. Well, really excited about kicking it off and teeing it up.

1:12.9

So, for our guest interview with Blake Steele, he is the owner of Beaties Outdoor Services, all the way down in Atlanta, Georgia, had a really, really good time flying in there, actually just a quick in and out, flew in at about 9 o'clock in the morning. We drove about 45 minutes to an hour to his house, filmed for about an hour and a half, two hours, got to meet his family, just awesome folks there, beautiful property, and then actually just high-tailed it back, drove an hour back to the airport, and swung on back home. But man, I'll tell you what, that two hours was so much fun.

1:42.9

I wish I could stay all day, sometimes when I get to hang out with you guys, because you all have so much going on. But long story short, jamming business, jamming company, I think Blake is like 18 or 19 years old, he's just literally getting his feet underneath him as an adult, and to see what he's putting together is second to none. As always, I invite you guys to check out the correlating teenager tour setup video that we're going to do on YouTube, that'll drop at 3 p.m. Eastern. You definitely got to check that out. It's so cool.

2:12.9

To see a setup, he's got a bunch of scag equipment, he's got a beautiful truck, some trailers, a dump trailer, and he's just got it going on, man. I'm really, really excited about highlighting his growth and his success. Also, quick honorable mention. This doesn't hurt if you ever want to get my attention, and we're going to come on by and hang out at your place, and you got a razor, a four-wheeler, you want to go shoot some pupus, all that fun stuff. That's always a fun enticement. I'm still a big kid at heart, just like a lot of you guys, and Blake, actually, this is such a cool story, and it's his story to tell,

2:42.9

and he'll share that on the podcast, but he bought a, and don't quote me, I don't know all the skews, but I think it's a can-am, Maverick, like C3, or M3, or I'm not sure. Something really, really cool. It's like a side-by-side, it's like a razor, and it's really, really awesome to see that purchase, because that's actually what motivated him to start his long-care landscaping business about four or five years ago, and he had just picked it up two months before I was able to meet him up at his house and his property. So we actually went ripping around his property with that thing,

3:12.9

going 40, 50, 60 miles an hour, just absolutely insane, a ton of excitement, a ton of fun. So Blake, thank you so much for that. I'll definitely cherish those memories. I super appreciate that. I'm just ripping it and doing some zero to 60 drag races in the fields of your parents' property. That was freaking awesome, dude. So thank you. So it was so cool to see the kid, put this whole business together, and then of course, work towards those dreams and goals, and to see that dream get realized. I really invite you guys to check all that out. Here's a story here on the podcast, and then check out that.

3:42.9

That video later tonight. Let's do this really quick. I want to say a big tour sponsor. Thank you to Echo, Equip, and Stable. You guys have been following along. We couldn't do these things without them. Plains tickets, cost money, hotel rooms cost money. So I just wanted to say a big nod and thank you to those guys. If you happen to see them at a booth or a conference or just the highways and byways, say, hey, man, I heard about you guys in the full time filtered podcast. I just picked up an Echo 2620, you know, stable 360, or hey, I came to Equip Backspot. You see any of the brass.

4:12.9

You know, running around say, hey, thanks for reinvesting into the Fullerton and filtered podcast. I knew of this event or heard of this product because of you guys in the content. You're helping me get on YouTube and also the podcast to stay motivated to grow my business. Guys, that means a lot to me. It means a lot to them. And it all goes full circle as well as has some reciprocity building these things together and keeping each other accountable and also motivated. So that being said, we're going to do this really quick. We're going to kick it over to Beatty's outdoor services Blake's deal. It was such an awesome time getting to check out his whole setup and whole

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hopefully you guys enjoy the podcast interview that we have with him right here right now. Beautiful day. It's been a pretty smooth day of travel so far getting down here. Paul Jameson with the greenness you progress is right Atlanta is a wild airport. Yeah, you get lost there. Holy cow, man, I was just trying to go from like gate to gate and terminal. I don't even know terminal terminal and you were like coaching me through the whole place because I never really left the airport. I knew I'm just making a connection, you know, but it's a big, big frigging airport. Yeah, for the airports. I've been to the Hartfield Jackson one. It doesn't get any more hectic than that one.

5:12.9

It's a lot of moving people a lot of stressed out looking people could for obviously reason, right? Nobody wants to miss their gate or their connection, right? I mean, we've been. We've gone our flight three hours early one time. We barely made it. Is that right? It's certain days, especially like holidays and stuff. It's the traffic is ridiculous. Is that right? Wow, man, it's and I totally get it because we are for when I do these tours, if you guys want to know about the behind the scenes, normally I fly in like 10, 11 in the morning, we film and podcast for a couple hours. If there's time, maybe grab lunch, all that kind of mess and then usually I'm back on a airplane.

5:42.9

4 or 5 o'clock and I try to be home 6, 7 o'clock at night and hang with the family, talk to my little one in, my little girl, Emmy and I'm a family guy. So I like to be home, you know, same day if I can. And we're going to probably run that gamut today and hopefully, you know, get everything done in time. And we'll see if we've cut it to too close. But we got a little bit of time here. So no big deal. But I would love to I want to make sure we take some time to tell your story, man, because you got a great thing going on here. A lot of guys know you from Instagram. A lot of guys that have been on the tour. You know, and a lot of guys that.

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I know that you're going to be on the tour. We're super excited about here in your story. It's been a really, really cool journey in the last couple of years, man. So you want to take it all away from the top and all the way back from the beginning. How did. How did you get started? And what were we have, by the way, I know it's Atlanta, but we're in general you at. So we're I live in Moreland. More service. Probably more people will be familiar with the Newton, pastry city area. Okay. So that's kind of my service area. I mean, I service about a 25 mile radius. But more people would recognize Newton, Georgia. That's kind of where I'm based out of.

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I think for Paul mentioned Peachtree. Peachtree is a pretty populated city. It's like, I don't know, it might be a 10 mile radius, but it's money. It's packed. Oh, I mean, it's nonstop traffic. That's the busiest area. Okay, by me. Where's coming? Where Paul is that? Where's he around here? Do you know where coming is? I think that's closer to Atlanta. I believe it. I think just curious. Yeah, about 30, 40 minutes away from me. Is that right? Okay. I am terrible. But I've been making a trying to make an excuse to get down here to Come see Paul and hang out in this area. And then also my CPS.

7:12.9

Hey, part of the great Exodus out of California, because of how crazy it is over there. He moved to coming. And I said, I didn't need to come on down there. Visit Paul. Visit my CPA, you know, that mess. And it'd be a really fun area. So a lot of a lot of landscaping here. I've noticed a lot of big properties around here. I've noticed. Yeah, but where I live out moreland is we're kind of more in the countryside. So it's a lot of bigger acreage. Okay. Okay. That's awesome. And that's awesome. So let me ask you this. Let's take it from the top. How did you get started? Kind of grass because we were

7:42.9

getting to know each other more while we were driving from the airport. We had a good 45 minute drive. And I can't believe how much stuff you have going on, man. You're 18 years old. Yes, sir. So you just turned 18. You got your graduation president. We'll talk tractors. If you guys want to listen into the tail end of this. But how did you get started on grass? So basically, when I was 14, I was like, it was summer break. I was wanting to get a job. I mean, I want to make some extra money so I could get some stuff I wanted. Okay. And I was didn't know what I want to do. I was looking at dog sitting. I was just extra

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money. I was doing all different things. I was watching YouTube. All of a sudden, YouTube video came up long care. I think it was actually, if you had anyone of Steps long care, I think it was one of his videos popped up. I'm like, that's what I want to do. Okay. So I lived, I used to live in a neighborhood. We always cut our own yards, our own lawn before. So we didn't have a long care company. It's already had a weed eater blower. And I was like, Hey, dad, I want to start a long care company. Can I borrow your weed here? Can I borrow your blower? And he's like, sure. And I went out. I had a lounge saved up. I went to Home Depot. I bought a $400 push mode.

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And I just moved it, brought it around our golf cart all around our neighborhoods. Man, it's awesome. And that was how all the way back then, 14, 14 years old, the summer. I think I started July, 2019. Okay. If June, July, somewhere around there and that range. So I just, we had some family friends. I went knocking at their doors and, Hey, would y'all be interested in me? Cutting your yard, 40, 50 bucks. And that's all I got started. No way, man. It's awesome. I just, I fell in love with it. What was the motivation back then?

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I started. You were like, Hey, I need to make some money. What, what for was it? I like my toys. I have some dirt bikes. I have a side by side. I got. And priorities have changed a little bit now. I used to work super hard. So I can get stuff I enjoyed playing with. But now all it is work to keep growing the business. I kind of switched mindsets a little bit. That's awesome. Yeah. I mean, that's great motivation. My back in there was fireworks and subway sandwiches. And there's, you know, first part of the 90s and subways were like popping up all the place, you know. And I was like, I want to go get a fight.

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I got a $1 foot long sandwich and I rode my little bike like three miles down the road. And I had, you know, a little, you know, fat not in my pocket of like 50 bucks or 100 bucks. Cause I was con grass had like six or seven, you know, trailer park customers. And I was off to the races, man. That's awesome. So, so how did you continue to grow the company from there? If you're 15, 16, moving up. Did you see this as like a business? Or was it just a great way to make some extra cash? Where were we at on that? I started it out as just a way to make some extra money. It was just going to be a summer job. And I mean, I just loved it.

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