546. “How can I make my content speak to my ideal customer?” | Coaching Session
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 28 December 2023
⏱️ 56 minutes
🧾️ Download transcript
Summary
Hey, hey, product bosses! In this episode, we're diving into a coaching session with Chelsea, the owner of Radiant Home Products. Chelsea has developed an amazing product line, but she's encountering a common challenge: finding the right customers and converting them into sales.
We understand that creating a product is just the first step. The real game-changer is how you connect that product with your ideal customer. That's why we're here to help Chelsea, and you, our listeners, by connecting the dots.
During our session, we'll explore:
- Understanding Your Customer: Identifying who your ideal customer is and where to find them.
- Pricing Strategies: Auditing the pricing of your products to ensure they align with your market and customer expectations.
- Effective Messaging: Refining your product messaging to resonate with your target audience.
This episode is full of insights for any product-based business struggling with customer connection and conversion. So, let's jump in and hear from Chelsea about the journey of Radiant Home Products and how we can help her bridge the gap to success!
Resources:
- Support Chelsea’s business at radianthomeproducts.com
- Follow Radiant Home Products on Instagram: @radianthomeproducts
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You have beautiful videos and it's showing like this beautiful closet with the product in it, |
| 0:06.2 | but there's only like 10 pieces of clothing. It's a perfectly organized closet. |
| 0:10.7 | And I was saying we need to start to think about who's going to buy this and where they're going to use it. |
| 0:20.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss Podcast. |
| 0:24.0 | I've helped launch and grow thousands of product-based businesses, |
| 0:28.0 | even one of my own. |
| 0:30.0 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:35.1 | Whether they are makers, manufacturers, artists, or food and beverage businesses, I have spent |
| 0:39.8 | so many hours studying it all. |
| 0:43.0 | I've discovered what makes them successful. |
| 0:45.1 | What are mistakes they could avoid? |
| 0:47.3 | How did they turn an idea into successful business? |
| 0:50.1 | And what are strategies they have used |
| 0:52.3 | to make more sales and be discovered by more customers? and what this show is all about. |
| 0:54.7 | This is what this show is all about. |
| 0:58.1 | Whether you're just starting out or you're looking to become a million dollar |
| 1:01.2 | product boss, I'm here to give you the permission to chase your |
| 1:04.5 | dreams no matter how big or small all you need is the right mindset a little courage |
| 1:10.3 | strategy and support and you too can be the next million dollar product loss. |
| 1:15.2 | Let's do this. |
| 1:17.0 | As busy product-based business owners there's never a shortage of things buying for our time. |
| 1:24.4 | That's why it's so important to streamline and automate where you can. |
... |
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