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Creative Pep Talk

544 - Quit Focusing on Being Discovered and Sales and Do This Instead

Creative Pep Talk

Creative Pep Talk

Arts, Education, Business, Design

4.82.3K Ratings

🗓️ 25 February 2026

⏱️ 37 minutes

🧾️ Download transcript

Summary

You can join the Creative Pro Talk meetups by supporting the podcast on Substack here: andyjpizza.substack.com or on Patreon here: Patreon.com/creativepeptalk --- I got it wrong for so long. When I started my creative practice I thought I needed two things: 1 Get Discovered and 2 Make the Sale. I was missing the secret 3rd ingredient. In this episode we explore this secret hidden sauce and how to make it the centerpiece of your creative strategy! SHOW NOTES: Producer / Editor: Sophie Miller http://sophiemiller.coAudio Editing / Sound Design: Conner Jones http://pendingbeautiful.coSoundtrack / Theme Song: Yoni Wolf / WHY? http://whywithaquestionmark.comSpotify Playlist of WHY? Songs Used on This Podcast: https://open.spotify.com/playlist/4ZIE7PHG5I1Ddg1BuVGRzj?si=4x_BzDZjQgqSpoaLXdVACgπ=h4HsIKG0SP6Kg SPONSORS:SQUARESPACEHead to https://www.squarespace.com/PEPTALK to save 10% off your first purchase of a website or domain using code PEPTALK Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

The most common problem there is, you don't have enough work, no matter what kind of creative

0:06.6

you are, whether it's opportunities or sales or clients, whatever it is, the most common problem

0:14.1

that we have is that we're just not getting enough of those as much as we want or need.

0:20.2

And I think that there is a secret to getting regular work.

0:26.5

The key, the secret key to regular work is not what you think it is. And so we're going to get

0:32.2

into what I think it is. I think we have two guesses. I think both of them are often wrong,

0:38.2

and there's a third one that we mostly don't know exists.

0:41.9

And I can tell you that because even over the past couple years

0:47.4

that have been not the best for illustration client work,

0:51.4

I, yeah, it's not the most I've ever worked in client stuff. I've done more books

0:55.5

than I have the client focus, but I've got some of the best projects I've ever got in the past

1:01.5

few years, even as it's been a little bit quieter. And so I think I have a sense of why that

1:06.8

might be. And we're going to get into that. And then we're going to end with the show

1:11.4

and tell. That is our creative call to adventure. It's either show and tell or a modified

1:16.9

version called Explore Intel, if you're not quite ready for show and tell. And this will help you

1:22.9

do the thing that I think is essential to getting more regular opportunities coming your way.

1:29.9

Let's go.

1:30.9

On the creative journey, it's easy to get lost, but don't worry, you'll lift off.

1:38.8

Sometimes you just need a creative PEPTA A well-built wardrobe is about pieces that work together and hold up over time.

1:55.6

That's what Quince does best.

1:57.2

Premium materials, thoughtful design, and everyday staples that feel easy to wear and easy to rely on

2:02.8

even as the weather shifts and boy is it shifting for the longest time i was really frustrated with

...

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