The Agile Brand.

Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.

We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and

sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,

advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.

The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology

services, talent services, and real world application.

For more information go to teek systems.com.

Before we get started, I wanted to let you know that my latest book,

Priority is Action, Seven Principles for Better Strategies, Decisions,

and Outcomes is now available.

In it, I give ideas and insights for leaders and teams that need to make meaningful

progress on their priorities.

After all, our priorities are what we do, not what we say we'd like to do.

You can find priorities action on Amazon or learn more on my website, Greg Kilstrom.com. Now let's get on to the show.

In 2023 the global cybersecurity workforce grew 8.7% reaching a record high of 5.5 million people. security workforce

study.

However, the industry is still grappling with a substantial deficit of 4 million

professionals to properly safeguard the world's emerging digital

threats. As the global cybersecurity workforce continues to expand, the

industry faces significant challenges in meeting the demand for skilled

professionals. Today we're discussing an innovative solution to this talent shortage, leveraging leveraging the unique skills and qualities of veterans.

...