You're listening to the Impact Theory Podcast, your source of empowering ideas and actionable techniques from the world's highest achievers.

Join host Tom Billio, serial entrepreneur and co-founder of the billion dollar brand Quest Nutrition, on a journey to unlock your potential and realize your vision of success.

Welcome to Impact Theory.

Everybody welcome to Impact Theory. You're here my friends because you believe that human potential is nearly limitless, but you know that having potential is not the same as actually doing something with it.

So our goal with this show and company is to introduce you to the people and ideas that will help you actually execute on your dreams.

Okay, today's guest is sold over 3 million copies of his books and is one of only three authors ever to have three books simultaneously on the New York Times nonfiction bestseller list.

He's also the first author to take a book from blog to bestseller and his website was generating millions of views long before that was a thing.

He was nominated to Time Magazine's 100 Most Influential List in 2009 unsurprisingly as he appeared on the New York Times bestseller list for an astonishing six consecutive years.

But with titles like I hope they serve beer and hell and assholes finished first his astonishing success baffled many, but not future New York Times bestselling author Ryan Holiday.

Working side by side with him holiday quickly realized that today's guest was a brash and brilliant marketer as well as a raw and authentic author.

Holiday would later detail many of the techniques that today's guest pioneered in his book Trust Me I'm Lying.

While he'll tell you that he's just a normal guy who's locked into much of his success, his resume tells a slightly different story.

He graduated college in just three years with the highest possible honors went to Duke Law School on an academic scholarship and has even had a movie made about his life.

In 2012 however, he announced that he was going to be retiring from the genre of nonfiction he'd helped pioneer called Fratire.

He'd evolved as a person and wanted to begin a new journey, that journey saw him embark on psychotherapy and evolve into a devoted family man and died in the wool entrepreneur dedicated to using commerce to help other people solve their problems.

From that his wildly successful company book in a box was born which even in its relative infancy has already done eight figures in revenue.

So please help me in welcoming the man who turned his drunken exploits into a publishing empire that has now helped hundreds of people become publish authors and share their wisdom.

The former asshole who's still finishing first Tucker Maxx.

My life sounds pretty cool when you put it that way.

I don't like it.

Oh, I said no there being like that's some I've done some baller stuff.

That's pretty cool.

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