54: Eric Ressler | The Impact Of Purpose-Driven Design + Branding
Care More Be Better: A Podcast For Sustainable Social Impact and Regeneration
Corinna Bellizzi
5 • 1.3K Ratings
🗓️ 10 November 2021
⏱️ 49 minutes
🧾️ Download transcript
Summary
When you’re striving to create an impact with your venture, you need to have consistency in presenting your business. Having purpose-driven design and branding is key to effectively communicating what you’re doing and how your customers can lend a hand. So how do you do that? Today’s guest has the answers you need! Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. He joins Corinna Bellizzi to discuss the importance of having a clarity of purpose in the social impact space. Eric shares tips on how you should go about building your brand and constructing your website to optimize your reach. Tune in and get great insight to help you care better!
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Transcript
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| 0:00.0 | Hello, fellow do-goaters and friends. I'm your host, Karina Belizzi, an activist and cause marketer who's |
| 0:05.2 | passionate about social impact and sustainability. You've landed right where you should be today. |
| 0:10.8 | If you're looking for a great conversation about what it means to be purpose-driven, you are in the right |
| 0:15.2 | place. On Care More Be Better, we often talk about voting with your dollars, so we can collectively |
| 0:20.8 | do more good. |
| 0:22.3 | But you may not already know how to identify when a company is authentic, if they're greenwashing, |
| 0:28.0 | or purpose washing. So today we're going to dig into that, as I'm joined by a branding expert |
| 0:33.8 | who spends his work life, working with socially driven companies and not-for-profit organizations. |
| 0:40.6 | Welcome to Care More Be Better, a podcast for people like you who care about the social impact |
| 0:46.8 | of conscious companies and everyday heroes. Hear inspiring stories from those who put people |
| 0:52.6 | in planet before profit and personal gain. |
| 0:55.4 | You'll learn how you can make a difference. |
| 0:57.3 | Vote with your dollars and get involved today. |
| 1:00.2 | Here's your host, Karina Belizei. |
| 1:05.2 | Welcome to Gooders. |
| 1:06.7 | To ensure you get the most out of this podcast, I'd like to invite you to visit |
| 1:10.4 | care more |
| 1:10.9 | be better.com. You can sign up for our newsletter and easily browse past shows on topics that matter to you. |
| 1:18.3 | Each episode page has show notes with the timestamps links to YouTube video and a complete transcript. |
| 1:25.8 | There's an action page which provides suggestions for actions you can take to make a difference. |
| 1:31.0 | And there's even a link to becoming a supporting member of the show. |
| 1:34.3 | You can join with a Patreon gift of as little as $2 a month. |
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