Hello, everybody. Welcome back to the show. My guest today is Sam Tatum. He's the head of behavioral science at Ogilvy Growth and Innovation and an author.

When it comes to solving modern problems, it turns out that evolution might have a lot of the answers already,

rather than revolutionary ideas, evolutionary ideas and solutions that already exist in the animal kingdom can help us with all manner of challenges.

Expect to learn how the wings of an owl helped fix problems with the bullet train, how the ears of a hare assist wind turbines, why Google Glass failed, how come airline tickets are so confusing, why all of my rich friends drink sparkling water, how companies can aid customer decisions without limiting choice, and much more.

Don't forget you might be listening, but not subscribed, and that's going to make you TREZ-SAD. So go to Spotify and press the follow button in the middle of the screen or the plus button in the top right hand corner on Apple Podcasts.

I thank you very much.

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And in final news, this episode is brought to you by the 6 Minute Diary. If you have been thinking that you need to do some gratitude journaling, you've maybe learned about some of the benefits.

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