#537: Accelerating the enterprise with AI with Kerim Akgonul, Chief Product Officer, Pega
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 17 June 2024
⏱️ 24 minutes
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Summary
We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise, and have been hands-on at the Innovation Hub.
Today, we’re joined by Kerim Akgonul, Chief Product Officer at Pega, to discuss the transformative role of generative AI in business processes and the exciting developments around Pega GenAI Blueprint™.
ABOUT KERIM AKGONUL
Kerim is responsible for delivering Pega’s full suite of products built on the Pega Infinity™ Platform. Kerim leads the company’s 1,000 plus team of engineers, product managers, designers, and architects, building best-in-class solutions across 1:1 customer engagement, customer service, and intelligent automation.
Kerim is focused on leveraging the latest technologies and development approaches such as low-code, AI, robotics, and cloud to support business users. He is an advocate for building software that makes the underlying technology transparent and serves the needs of the business. This focus on business impact has contributed significantly to the company being recognized as a leader in the major product and technology categories important to clients including low-code, customer relationship management (CRM), case management, intelligent automation, real-time analytics, and business process management (BPM).
Kerim began his career at Pega developing applications for customers in financial services and insurance, and he put his customer-centric perspective to work in establishing the company’s product management function. Early in the company’s history, Kerim recognized the power of connecting back-end operations to front-end, customer-facing applications. He continues to focus the product team on developing applications that allow business visionaries to innovate how their organizations interact with customers and help employees get work done more effectively.
Kerim holds a BS in Mathematics and Computer Science from Indiana University of Pennsylvania.
RESOURCES
Pega website: https://www.pega.com
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Transcript
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| 0:00.0 | The Agile Brand. |
| 0:02.0 | Welcome to season six of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make brands successful, scalable, customer focused, and sustainable. |
| 0:26.3 | This is what makes an agile brand. |
| 0:28.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker. |
| 0:36.2 | The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology |
| 0:41.4 | services, talent services, and real world application. |
| 0:45.0 | For more information go to teek systems.com. |
| 0:49.0 | Before we get started, I wanted to let you know that my latest book, |
| 0:52.8 | Priority is Action, Seven Principles for Better Strategies, Decisions, |
| 0:56.4 | and Outcomes is now available. |
| 0:58.4 | In it, I give ideas and insights for leaders and teams that need to make meaningful |
| 1:02.1 | progress on their priorities. |
| 1:04.0 | After all, our priorities are what we do, not what we say we'd like to do. |
| 1:08.0 | You can find priorities action on Amazon or learn more on my website, Greg Kilstrom.com. Now let's get on to the show. |
| 1:17.3 | We are here at Peg at World Inspire at the MGM Grand in Las Vegas and we've been seeing and hearing some amazing things, including how AI and its |
| 1:25.1 | many forms can transform the enterprise. |
| 1:27.6 | And I got the opportunity to be hands-on with some of the features of Pegas Platform, which |
| 1:31.6 | we'll talk about in a little bit as well. |
| 1:34.1 | Today we're joined by Karim Agonal, chief product officer at Pega, to discuss the |
| 1:38.7 | transformative role of generative AI and business processes and the exciting developments related to this around Pega Gen A. of about this with you. First, why don't you give a little background on yourself and your |
| 1:53.4 | role at PEG? Absolutely. So I'm currently the chief product officer and I've |
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