4.6 • 2.7K Ratings
🗓️ 30 January 2020
⏱️ 124 minutes
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0:00.0 | This isn't your average business podcast and he's not your average host. |
0:06.4 | This is the James Altiger Show. |
0:10.0 | Today on the James Altiger Show. |
0:15.4 | In workshop you can tell the story out loud and then see whether people instantly engage |
0:20.4 | with it. |
0:21.4 | Recently in the workshop that I lead with students we were talking about used magazine stores |
0:26.9 | and how they refused to buy people's collections of national geographic or playboy because no |
0:33.6 | one ever throws them away so there is no market for them. |
0:38.0 | And someone else in the group said I wonder if that is how the big box of porn and the |
0:42.2 | woods happens. |
0:44.4 | And everyone in that group, 25 people ages 19 to 60, instantly had the shocked look |
0:54.5 | because they had all as children found the big box of porn in the woods and they all |
1:00.7 | thought it was just them. |
1:03.2 | And they had never talked about finding the big box of porn in the woods. |
1:06.8 | And suddenly someone had said this thing, no one had ever acknowledged. |
1:12.4 | And they were all desperate to tell their story. |
1:14.8 | And the room was filled with 100 different versions of the big box of porn in the woods. |
1:19.8 | It was kind of glorious and that's what you look for in a story. |
1:23.2 | And that's how workshop kind of allows you to test material to see if people really |
1:28.4 | engage with it in that completely visceral way. |
1:31.4 | And that's what you're hoping for. |
1:33.2 | And it's one of the reasons why I like this book so much is there are so many things that |
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