#535: The Continued Evolution of E-commerce with Mark Simon, Celigo
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 12 June 2024
⏱️ 27 minutes
🧾️ Download transcript
Summary
In an era where consumer behavior is rapidly evolving, understanding the shifts in online shopping habits is crucial for any business involved in e-commerce. Today, we're joined by Mark Simon, Vice President of Strategy at Celigo, who will share insights from a recent global consumer survey that sheds light on the future of online shopping in 2024 and beyond, amidst ongoing economic and political changes.
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Transcript
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| 0:00.0 | The Agile Brand. |
| 0:02.0 | Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and |
| 0:25.0 | sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom, |
| 0:29.5 | advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker. |
| 0:36.2 | The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack |
| 0:40.8 | technology services, talent services, and real world application. |
| 0:45.0 | For more information go to teek systems.com. |
| 0:49.0 | Before we get started, I wanted to let you know that my latest book, |
| 0:52.8 | Priority is Action, Seven Principles for Better Strategies, Decisions, |
| 0:56.4 | and Outcomes is now available. |
| 0:58.4 | In it, I give ideas and insights for leaders and teams that need to make meaningful |
| 1:02.1 | progress on their priorities. |
| 1:04.0 | After all, our priorities are what we do, not what we say we'd like to do. |
| 1:08.0 | You can find priorities action on Amazon or learn more on my website, Greg Kilstrom.com. Now let's get on to the show. |
| 1:15.0 | With consumer behavior rapidly evolving, understanding the shifts and online shopping habits |
| 1:22.0 | is crucial for any business involved in e-commerce, |
| 1:24.9 | which really means most businesses these days. |
| 1:28.0 | Today we're joined by Mark Simon, Vice President of Strategy at Saligo, who will share insights from a recent global consumer |
| 1:34.4 | survey that sheds light on the future of online shopping in 2024 and beyond |
| 1:38.9 | amidst ongoing economic and political changes. Mark, welcome to the show. |
| 1:44.0 | Hi, Greg, it's a pleasure to be here. |
... |
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