This is the Read to Lead podcast, episode 535.

I find that when you want to have people take a tough position, they have to come to it themselves.

You have to understand what is their fud,

their fear, uncertainty, and doubts around certain issues. You have to know that really well.

Then you have to offer them another way of thinking and the path to find those other ideas.

Then you have to stop.

From CEOs communicating with board members to managers negotiating salary increases

and entrepreneurs looking to raise capital, it's impossible to overstate the role of

persuasion in making your personal and professional goals a reality.

The ability to convince others respectfully and effectively is one of the most important

skills you can master whatever your profession. Hi, I'm Jeff. This is the Read to Lead podcast,

the podcast dedicated to your personal and professional growth, where I believe if you want to

achieve true success in business and in life, then intentional and consistent reading is a must.

My guests today, yes, there are two of them, are Adele Gambardella and Chip Massey.

They've written a book together called Convince Me, high-stakes negotiation tactics to get results

in any business situation. And I'll be asking Adele and Chip to share about why authenticity and vulnerability are essential

in business, but it's crucial to strike the right balance.

How even seemingly casual interactions can benefit from having a clear agenda as long as

authenticity is maintained.

How understanding the different ways people are convinced, whether

through emotions, facts, or something else can lead to more effective communication,

especially when there is a clash of styles and much, much more.

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