535: [coaching] Positioning Her Consulting Practice and Relationship Marketing with Lynn Zimmerman
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 4 August 2022
⏱️ 54 minutes
🧾️ Download transcript
Summary
Are you making it easy for your network to refer you business?
Today, my client Lynn Zimmerman, a Communication Strategist, joins me in this on-air-coaching call as I offer advice on how she can leverage relationship marketing, ask her network for referrals and position her business so that there is clarity on who she helps and the transformation she provides.
Join me in this episode to learn how you can be open to receiving and accepting help from your network to strategically grow your business.
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This episode was first published at BizChix.com/535. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.
Transcript
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| 0:00.0 | Our clients are experts. They are not brand new to the type of work that they do, and they tend to have |
| 0:08.6 | incredible networks that they share with often everyone else's benefit and less so for themselves. |
| 0:17.6 | If you find that your network is not helping you get clients, then there are a few reasons why. |
| 0:24.8 | Most often, your network is confused on the best way to refer you business. They do not |
| 0:31.7 | understand what you do and who you do it for. Also, are you asking for help? Are you allowing your network to help you? |
| 0:42.7 | My client, Lynn Zimmerman, is a consultant for Fortune 500 clients. She is a communication |
| 0:49.9 | strategist and has an incredible expertise in change management communication. |
| 0:56.2 | In this honor coaching call, we talk about how she can get her network to help her |
| 1:01.8 | understand the best way to position her business and several ideas on how she can make |
| 1:08.7 | relationship marketing work for her. Sometimes it's okay to just sit back |
| 1:15.6 | and receive. Before we dive in, may I welcome you to the BizChicks podcast, which has been a free |
| 1:23.4 | resource for women entrepreneurs since 2014. I'm your host, Natalie Eckdal. I'm a business strategist, |
| 1:31.6 | former competitive swimmer, out-of-the-box thinker, author, speaker, mama, caregiver, MBA, and CEO of |
| 1:40.2 | BizChicks, Inc. My passion is helping women's service entrepreneurs grow and scale their businesses |
| 1:47.6 | to first six figures in revenue and then six figures in profit. We help you do this so that you can |
| 1:54.5 | build wealth, have a greater impact, and create more time for your VIPs. My VIPs are my husband Mark, our three kids ages six to |
| 2:04.3 | 19, and our two sibling Bengal cats. I have a very full life running a home family and this dream |
| 2:11.4 | business where my team and I coach and train high performing women entrepreneurs from around the |
| 2:17.2 | world. May I encourage you to get as |
| 2:20.3 | much help as you can afford at home and in your business. And remember, just because you can do |
| 2:26.7 | something does not mean that you should. During this on-air coaching call, my client from our Six Figures Lab Group coaching program |
| 2:37.3 | has agreed to have their coaching session made public for your benefit, and in exchange, |
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