533: How Hyperice Went From $0 to $700M Revolutionising Sports Recovery [VIDEO]

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 11 October 2024

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Anthony Katz, founder of Hyperice, shares his incredible journey from being a high school teacher with a passion for sports to building a global recovery brand used by some of the world’s top athletes. Anthony talks about the inspiration behind Hyperice, his early struggles in product development, and the pivotal moment when Kobe Bryant agreed to test his product. He reveals how he leveraged athlete partnerships to build credibility for Hyperice and how the company’s innovations in recovery technology have set them apart in the industry. Listeners will gain insights into the power of networking, the importance of resilience, and the strategies Anthony used to build a nine-figure company from scratch. In this episode, listen to Anthony & Nathan discuss: - The inspiration and initial development of Hyperice products - Working with top athletes like Kobe Bryant and leveraging partnerships for growth - The challenges of building a hardware startup from scratch - The role of innovation in creating market-leading products - Strategies for building credibility and brand recognition in a competitive market - The importance of storytelling in building a successful brand - Many more valuable insights for entrepreneurs Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	I was on a mission to make a product that was good enough for Kobe Bryant,
0:02.8	because I knew if it was good enough for him, it would be good enough for everybody.
0:05.1	He kept saying, so you want to build a brand around recovery.
0:07.5	He was the athlete trying to look for any advantage to prolong his career.
0:10.3	You know, I had this brand that was trying to develop the next thing to help crack the code for athletes.
0:14.0	He actually said, give me two weeks and I'll give you my honest feedback. I wish I could say that he loved him and raved about him, but that's not what happened. Jobs not finished.
0:30.9	Through behind the scenes, access to the locker room and working closely with the best athletes in the world, high-price set out, to revolutionize the way the athletes would recover the competition.
0:33.1	Maybe meeting Kobe was the precursor to it.
0:35.3	This is just too good of a story that has to keep going.
0:37.3	You have to have an attitude that failure is not an option.
0:41.8	Hear the stories.
0:47.4	Learn the proven methods and accelerate your growth in future through entrepreneurship.
0:51.3	Welcome to the founder podcast with Nathan Chan. All right. So, Anthony, thanks so much for taking the time to speak with us Chan.
0:55.0	All right. So Anthony, thanks so much for taking the time to speak with us today.
0:58.9	The first question that I wanted to ask you is what inspired you to create this incredible
1:05.4	company, Hyper Ice, and, you know, what, what did it look like the early days what did the first 60 days look
1:12.7	like well first part of the question is like what inspired me i think for me i ever since i was
1:18.0	a little kid um i was always moving and i just love sports from an early age so i grew up in
1:24.2	southern california and fortunately it's always sunny here you're around so you can play sports year round i grew up in a California, and fortunately it's always sunny here year-round, so you can play
1:28.7	sports year-round. I grew up in a neighborhood that had a park that had a basketball court,
1:33.3	you know, an empty field that we'd play whatever sport was in season, tennis courts.
1:39.0	I lived close to the beach, so I was in the ocean, so I'd swim. And I really didn't like school too much when I was a little
	...

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