531. “Our business is overwhelming, there has to be an easier way to do this.” | Coaching Session
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 23 November 2023
⏱️ 47 minutes
🧾️ Download transcript
Summary
In this special behind-the-scenes coaching call, we're excited to bring you the journey of Suse Fletcher and her brand, Superlove Merino. Join us as we delve into the world of high-end products crafted with merino wool, a material they're incredibly proud of—and rightfully so!
2020 was a landmark year for Superlove, witnessing a massive explosion in sales. But what happens when the initial surge slows down? We're here to explore the challenges Suse faces as sales have plateaued and to brainstorm strategies for reigniting growth.
Let's dive into this coaching session and uncover the potential paths Suse and her co-founder can take to put Superlove back on an upward trajectory. We'll discuss the intricacies of marketing high-end products, sustaining growth post-success, and how to navigate the dynamic landscape of today’s market. Then we’ll bring it back around with how you can apply those principles to your business.
Resources:
- Shop Superlove Merino at superlovemerino.com
- Follow Superlove Merino on Instagram: @superlovemerino
- Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Transcript
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| 0:00.0 | So I think these tiny little lever tweaks, 10% more on your business, |
| 0:05.0 | could be significant. |
| 0:06.3 | It could be 50 grand. |
| 0:07.2 | And then we get 20% lift. |
| 0:08.8 | Now we've added an extra 100 grand, |
| 0:10.5 | and now we're starting to move in the direction you want to move in. |
| 0:12.8 | Hi, I'm Jacqueline Snyder and this is the Product Boss Podcast. |
| 0:21.8 | I've helped launch and grow thousands of product-based businesses, |
| 0:25.4 | even one of my own. |
| 0:27.0 | And over the last 20 years, I've seen behind the scenes of businesses |
| 0:30.7 | just like yours. |
| 0:32.2 | Whether they are makers, manufacturers, |
| 0:34.2 | artists, or food and beverage businesses, |
| 0:36.3 | I have spent so many hours studying it all. |
| 0:40.1 | I've discovered what makes them successful. |
| 0:42.2 | What are mistakes they could avoid? How did they turn an idea into |
| 0:45.9 | successful business? And what are strategies they have used to make more sales and be discovered |
| 0:51.1 | by more customers? This is what this show is all about. |
| 0:54.8 | Whether you're just starting out or you're looking to become a million dollar |
| 0:58.3 | product boss, I'm here to give you the permission to chase your dreams, no matter how big or small all you need is the right |
| 1:05.9 | mindset a little courage strategy and support and you too can be the next |
| 1:11.2 | million dollar product boss. Let's do this. You know it, we know it. |
... |
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