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Modern Mentor

531 - 9 Ways URL Shorteners Make You Memorable

Modern Mentor

Macmillan Holdings, LLC

Careers, Business, Management

4.3720 Ratings

🗓️ 17 December 2018

⏱️ 11 minutes

🧾️ Download transcript

Summary

URL shorteners can make long URLs easy to deal with. But they can be used for so much more: bookmarks, audible ads, and links that change their destination. Read the transcript at https://www.quickanddirtytips.com/tech/software-apps/9-ways-url-shorteners-make-you-memorable Check out all the Quick and Dirty Tips shows: www.quickanddirtytips.com/podcasts FOLLOW GET-IT-DONE GUY Facebook: https://www.facebook.com/GetItDoneGuy Twitter: https://twitter.com/GetItDoneGuy

Transcript

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0:00.0

This is Stevea Robbins. Welcome to the Get It Done guys, quick and dirty tips to work less and do more.

0:09.1

It's holiday season at Green Growing Things Plant Store, and owner Bernice has decided to self-publish a book on the safe care and feeding of Audrey II carnivorous plants.

0:19.4

It's titled Blooms Without Blood, and she expects it to rocket to the top of

0:24.5

Amazon's list of gardening bestsellers. Being a savvy businesswoman, Bernice has every intention of

0:30.5

getting her book linked to everywhere she possibly can. Now, she'd like the link to be an affiliate link

0:35.9

so that she can get paid not just for being the author, but also for placing the distribution link. But there's only one problem.

0:43.5

The affiliate link is a mile long. It's https colon slash www. www.com slash blooms hyphen without hyphen blood slash DP-Z b00 z xQ i z 5w c slash ref equals a s underscore

0:58.7

l i s underscore s underscore t l question mark i equals ut f8 ampresan q id etc you get the picture

1:06.0

it's like bernice's first pet bulldog big ugly and ugly, and incomprehensible. That bulldog made

1:12.0

Bernice's very first Audrey, too, very happy. A URL shortener can save your affiliate links.

1:18.7

When you have a long affiliate link like that, you can barely post it anywhere. The link fills

1:22.7

an entire social media post, and you try to embed it in an email, and some email clients

1:27.1

actually will break

1:27.8

it halfway through as it wraps around to the next line. But there's a way to keep that from happening.

1:34.0

You can make it manageable with a URL shortener. The first URL shortener I ever encountered was

1:39.7

tiny URL.com. You enter a big, long, ugly URL, like Bernice's example, and Tiny URL gives

1:46.4

you back a short, beautiful URL that can go to the same place. For example, HTTP-cl slash,

1:53.2

tiny URL.com forward slash YL9 V2E8. That goes to the same place as that gigantic, long URL that Bernice was trying to use.

2:05.2

You can use a short URL wherever the long URL won't fit, and one click on the short link

2:09.8

redirects you back to the original long link. The short and URL is more than just shorter.

2:14.6

It's nicer and cleaner to look at, and it hides the affiliate codes

2:18.2

and the marketing tags, so if someone copies and pastes the link, they won't accidentally cut

...

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